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BroVis Wireless to expand

L.N. Revathy

To double its headcount in India to 100 in couple of months

Coimbatore , Oct. 30

BroVis Wireless Networks is gearing up to reinforce its presence in the Asia Pacific and South East Asian regions.

The California-headquartered company, with offices in Mumbai and Bangalore and a product development centre at Chennai, is in the process of introducing Mesh and WiMax-based solutions and expanding its presence in Europe and North America as well.

"We want to leverage on the rich talent pool available here as also on the technology," Mr Muthu Logan, Founder and CEO, BroVis Wireless Networks told Business Line.

BroVis is planning to double its headcount in India to 100 within the next couple of months.

Rural development

Stating that there is a wide requirement for wireless technologies in rural areas, Mr Logan said the M S Swaminathan Research Foundation was one of its customers who worked on rural development. "We are constantly working to cut through the cables. Utilities such as e-governance, e-education, agriculture and soil report, hospitality industry etc seek wireless system support," he said and added that the wireless field was expected to grow at a significant pace, more so in the rural and semi-rural areas where due to general lack of infrastructure for the wired, the wireless technology would prevail.

"With emerging markets gaining greater importance in the retailing, logistics, hospitality and the services sector, wireless is set to rule the communication domain."

BroVis, he pointed out did not have a number of low-end products.

"Taiwanese products are predominant in this space," he said and added that BroVis products (wireless) complemented Cisco (in the wired technology space).

Rising awareness

According to him, the awareness for the company's products was on the rise with its revenues doubling, growing triple-digit rate year-on-year. "Our quarter-on-quarter growth is about 40 per cent. We are confident of more than doubling our sales this year. Our service revenues are increasing," he added but would not quantify.

On marketing, he said, "we participate in trade shows and work with channel partners. Since we are not in the consumer segment, we don't go in for flashy ads. We organise road shows and seminars to educate about the technological inputs."

Tie-ups

The company has inked strategic distribution agreements with major players in the Indian Subcontinent like BPL Telecom, Microsense, Techser, Tommasso Technologies and Hathway and has acquired over 50 customers in various regions.

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