The Hindu Business Line : Mobile sector plans subscriber id awareness ad drive

The cellular industry has come together under the umbrella of the Apex Advisory Council for Telecom in India to submit a proposal to the Government to undertake a nationwide public awareness advertising campaign on the subscriber identification initiative under the aegis and support of the Department of Telecommunications.

Operators have said that they will invest Rs 20 crore initially for the campaign. The industry has also sought the support of the Government to put in place suitable legislation to prevent submission of false or incorrect information by subscribers and also take action against errant retailers who do not comply with the process requirements.

Mr S.C. Khanna, Secretary-General, AUSPI, said that the proposal had the unanimous support and approval of all the GSM and CDMA cellular operators.

Mr T.V. Ramachandran, Director-General, COAI, stated that the industry's efforts to re-verify existing prepaid mobile subscribers by the operators was progressing well and already 23.5 million existing subscribers (31.26 per cent of the existing prepaid subscriber base as of May 31, 2006) had been re-verified till date.

The campaign would be funded by the industry. It aims at conveying the message that submission of full documentation details was a statutory requirement and a national priority and subscribers who did not comply with the requirements were liable to be disconnected without any notice.

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