Business Daily from THE HINDU group of publications
Wednesday, September 27, 2006
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MARKETING

STRATEGY
Bajaj Auto to open more Probiking outlets
Company plans to make festive season debut in Hyderabad, Chennai, Ahmedabad and Kolkata More

Airtel `Easy Prepaid' offers
Airtel has announced the launch of Easy Prepaid offers for its prepaid customers in the State. Customers depending on their usage pattern can pick and choose offers that are as varied as SMS at just two paise to Airtel to Airtel ... More

Lakme Lever plans to revive Elle 18
To strongly position the brand on the youth platform More

INSIGHT
The multiplex multiplier effect
The so-called luxury multiplexes and malls are highly labour-intensive and generate jobs, and incomes, at various levels with a trickle-down effect. They open up opportunities for a variety of sectors, without affecting the street-corner shops. These `temples' of modern-day India are win-win for the country, says ALOK RAY. More

ADVERTISING
Lakshmi Mills' ad plans for Tyche Life
Lakshmi Mills plans to spend Rs 2 crore in the next seven months on advertising its new western casual brand, Tyche Life. The company recently launched the brand in the domestic market. Tyche Life garments are made from micro ... More

RETAILING
Jawed Habib outlines co's expansion plans
To dilute its share by 35 per cent of its equity More

BreadTalk sets up shop in Mumbai
BreadTalk, a Singapore-based chain of boutique bakeries, has set up shop in India with its first outlet at Inorbit Mall, Mumbai. The Hyderabad-based Crustum Products Pvt Ltd, a wholly owned subsidiary of Viceroy Hotels Ltd, is the franchisee ... More

BRANDS
Shyam brand makes a mark in steel industry
Shyam brand TMT bars and structural steel materials have found its use to the major infrastructure development projects undertaken by the Government. More

ONLINE MARKETING
Yahoo! unveils search marketing solutions
Yahoo! India launched its latest offering, search marketing solutions, for Indian users today. "This format of Yahoo will help connect businesses and consumers through a successful and proven advertising model called sponsored search," said Mr ... More

OUTLOOK
SAB Miller to focus on growing the beer market
The company is taking up the issue with various State Governments and the Union Government on deregulating the low alcoholic drink. More

NEW PRODUCTS & SERVICES
FitnessOne launches weight loss programme
Offers two trim packages; to add 30 to 40 gyms every year More

Omega's new Planet Ocean series
Swiss watchmaker Omega has launched its latest series of Planet Ocean wrist watches in the premium segment in India. This second-generation version, which is priced upward of Rs 1.94 lakh, has all the requisites of a ... More

Hutch World Calling Card in Madurai
Hutch on Saturday launched the World Calling Card (WCC) that promises to reduce international phone call charges for frequent users. Available in denominations of Rs 110 and Rs 550, the WCC will enable both postpaid and prepaid ... More






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Top Stories
BSNL net dips 12 pc

After code writers, Google turns to wordmasters

Interest rates may remain stable, say bank chiefs

Natural gas futures turn risky proposition

No immediate cut in petroproduct prices: Deora

`No plans for sugar decontrol'

Oil marketing cos may end Q2 with higher loss

Bengal to hand over land to Tatas

`Blank cheque companies' enter India

Looking back
Sep. 17-Sep. 23
BMW may drive Mini Cooper into India

Hyundai to roll out new car from second plant

After clear glass, Saint-Gobain moves up the value chain

`JK Tyres, Ceat, Birla to roll back tyre prices by 4-5 pc'

Indian market is gathering pace



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