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Pune, June 26

Idea Cellular on Monday extended its mobile entertainment services by launching `Madhur' - a niche collection of Indian classical music by maestros.The collection will be offered as dialler tones, ringtones, SMS tones, and background tones.Mr Vikram Mehmi, CEO, said: "IDEA Madhur reiterates our commitment to enhancing our existing VAS portfolio. This genre of music, though niche, will find takers in an elite segment of customers." The music clips will be available in both vocal and instrumental versions in 30-second editions and will be priced at regular tariff levels, an Idea Cellular statement said.

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