The Hindu Business Line : Rich gold haul for JWT at AAAI Goafest

JWT's renewed focus on creativity has apparently paid off for the agency at least when it comes to winning awards. The agency, which in the last few years has not really been among the awards, has bagged a series of awards at the recently concluded Advertising Agencies Association's Goafest.

Its work on Levis Slim Jeans has won the agency a gold in the print, outdoor and television categories. The agency also bagged the viewers choice award for its Pepsi campaign, while its Mirinda campaign, titled `Sucker', won a gold under the food and beverages category. It also won the Hindustan Times Award for its campaign on ITC Hotels.

Leo Burnett, McCann Erickson

Mr Bruce Matchet, Creative Head, JWT, said, "Winning awards gives lot of confidence to the team working on a particular campaign and this in the long run is bound to have positive rub-off on the brands."

The other two agencies which bagged considerable numbers of bronze, silver and gold medals were Leo Burnett and McCann Erickson.

The Chairman of the creative jury was Mr Arvind Sharma, Chairman, Leo Burnett, while Mr Prasoon Joshi, National Creative Director, McCann Erickson, chaired the committee that judged the film entries, and Mr Ravi Deshpande of Contract, chaired the print and outdoor committee.

Speaking on the occasion, Mr Srinivasan Swamy, President, Advertising Agencies Association of India, called for more entries in order to make it a truly national festival. "We want this festival to represent creative excellence."

FUN-FILLED EVENT

The Goafest was a fun-filled event which apart from a series of creative sessions also had a number of water sports.

The event culminated with the awards function and an action-packed Goan carnival.

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