The Hindu Business Line : Samsung unveils new range of refrigerators

Speaking to newspersons, Mr R. Zutshi, Deputy Managing Director, said that the refrigerator range includes new models in `Side by Side' refrigerators that employed patented technology of twin cooling system.

It uses two different evaporators and fans to supply cool air to refrigeration compartment and the freezer.

Samsung now offers 27 frost-free refrigerators, priced in the range of Rs 12,500 to Rs 1,35,000, and 14 models of microwave ovens costing between Rs 4,790 and Rs 17,990.

He said that the company had chalked out plans to reach out to more tier-II cities. "We are going to showcase our products in 135 cities this year against 120 last year."

The South had emerged as a key contributor to the company's overall revenues.

"The share of Southern sales has gone up from 24 per cent to 31 per cent, equalling the contribution from the Northern States."

In a bid to cash in on the growing interest in the South, the company has lined up 11 `Dream Home' roadshows in the region this year. The number of `brand shops' would go up by 30 per cent from 82 currently.

The company, which registered a turnover of Rs 150 crore in 1996, had crossed the $1-billion mark this year.

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