The Hindu Business Line : Monday, January 30, 2006

Maruti charts new brand-building course for Wagon-R
ADVERTISING in the automotive world is not just about jargonising and building a fantastical aura about the brand, many times, successful campaigns have to reflect current and future consumer trends to capture the buyer's imagination. A case ... More

CHANNELS AND FRANCHISES

US body ties up with i2i for marketing pecans in India
THE Southern United States Trade Association (SUSTA), a non-profit organisation comprising Departments of Agriculture of 17 southern States of the US, will roll out American pecans into the Indian market. The association has roped in ... More

NEW PRODUCTS & SERVICES

Play, Simply Play
Those three words could well capture the experience of using Sony's PSP. Here's a feel of the gadget. More

Surya launches `TVS Star City'
TVS Motor Company has formally launched `Star City', its 100cc four-stroke executive class variant of economy model bike, in Coimbatore. The bike was today introduced to the city by the Tamil film actor Surya who has been signed by the company ... More

Brand Quest

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