The Hindu Business Line : Tuesday, January 03, 2006

HLL expands Pears soap to kids segment
STRETCHING the equity of its glycerine-based winter care brand - Pears, into the kids segment, HLL has decided to float a new variant - Pears Junior. The company has decided to bridge the gap in the kids segment, which is less crowded ... More

MARKETING RESEARCH

Sports channels woo viewers with non-Indian cricket
WHEN India plays cricket it is a sureshot winner for broadcasters, but sports channels are now hoping that some of the non-Indian series also turn exciting enough for viewers to tune in - just as the interest levels went up during the last ... More

ONLINE MARKETING

Air Sahara offers Delhi-London for Rs 10,000
GET set to fly between Delhi and London for Rs 10,000. In a move to promote its new website, celebrate the New Year and launch its London flight, Air Sahara is offering a return fare of Rs 10,000 between the two capitals. "The offer will be ... More

TRENDS

Shoppers throng New Year sales for durables — Longer warranties, finance schemes fuel spending
ON any normal day, at any given point of time, in most consumer durable outlets salespersons would comfortably outnumber shoppers. Certainly not so during this period. One may have to wait for minutes to catch the attention of a salesperson. New ... More

Brand Quest

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Adherence to Clause 49: IOC convenes EGM to induct more independent directors

Four-wheeler sales growth slows in 2005

Construction industry takes bigger strides

Wage hike unlikely to hit bottomline of PSU insurers — Second round of VRS for insurance staff on anvil

Ban on Chinese textiles boosts Indian export growth

Tariff values on vegetable oils reduced — Industry terms it as `small revision'; steepest cut for RBD palmolein

`Mega insurance policies is the trend in energy sector'

Rising inequality in China

In Focus

Dynamic Tirupur