The Hindu Business Line : Wednesday, December 28, 2005

Baskin Robbins plans strategic alliances targeting youth
ICE-CAREAM major Baskin Robbins is looking at forging strategic alliances with brands targeting the youth. The 15-year-old ice-cream brand is unleashing a fresh marketing strategy targeting the youth by associating with media and consumer brands, ... More

Shoe retailer Stylo to bring in Carlton brand from London
UK's shoe brand Carlton London would shortly be available in India. Stylo Plc of UK, the company that sells Carlton London in the UK, the UAE and Eastern Europe, plans to open 10 stores in the country over the next one year to retail shoes, ... More

Nilkamal Plastics lines up range of new furniture — Plans more exclusive stores
WITH the moulded furniture market having remained stagnant since the past couple of years, industry leader Nilkamal Plastics thinks that the only way to grow the category is by introducing value adds. The company, which had launched moulded ... More

Max to air blockbuster movies on Sunday slot
SUNDAY has emerged as the winning slot for Max, the Hindi movie channel of Sony Entertainment Television. The channel, which has recently acquired major blockbusters, plans to slot these properties in the 9 am-9 pm slot. "This slot is as ... More

HM to roll out Cedia, Montero
IN a bid to boost its market share in the growing sedan and sports utility vehicles segments, Hindustan Motors plans to roll out the Mitsubishi Lancer Cedia and Montero in 2006. The Lancer Cedia is all set for launch towards the end of January ... More

ADVERTISING

Radio ads mimic celebrity voices
FILM star Amitabh Bachchan and master-blaster Sachin Tendulkar are amongst the most popular brand ambassadors. But now, their distinct voices are being mimicked in radio commercials for products and services that they do not endorse. The ... More

PROMOTIONS & OFFERS

More set to get hooked up `lifetime'
RELIANCE Infocomm on Tuesday came up with its lifetime prepaid validity voucher for Rs 995, quick on the heels of Airtel and Hutch doing so. Until Death Do Us Part; lifetime prepaid validity offers from mobile telephony players are the ... More

CHANNELS AND FRANCHISES

Acer in pact with eSys
BANGALORE: Acer India Pvt Ltd has tied up with eSys Information Technologies to expand its reach in North India. eSys, the Singapore-based IT products and software distributor, will be responsible for driving Acer's business in the ... More

MARKET SHARES

IBM's external storage market share jumps
IBM India on Tuesday announced that it recorded the highest revenue growth in external storage market with a 10.6 point market share gain year-on-year. The company experienced a year-on-year growth of 182 per cent in customer revenues. As per ... More

RETAILING

Benetton opens exclusive outlet in Chennai
BENETTON India, which has opened 20 outlets across India in 2005, will expect to do the same in the following year, according to Ms Gagan Singh, Managing Director, Benetton India. Speaking at the launch of Benetton's 4,500 sq ft store here ... More

ONLINE MARKETING

Portal allows customers to choose advisors — ING Vysya Life tests new biz plan here
ING Vysya Life has borrowed the blogging concept to provide an online presence to its top insurance advisors who can use the portal to increase their strike rate for converting their business from a larger number of potential customers. The ... More

PERFORMANCE

Star One says its focus on home-grown formats pays dividend
STAR One's focus on its home-grown formats of reality shows such as The Great Indian Laughter Challenge and Nach Baliye, has not only helped the channel to acquire the Number Two position in the mass Hindi entertainment genre, but ... More

TRENDS

Tea industry must focus on aggressive promotion, marketing strategies
LOOSE tea is losing its share to packet teas and tea bags in the Russian marketand in the rest of Common wealth of Independent States (CIS) nations. The UK and the US no longer market loose tea. Apart from packet teas and tea bags, ready-to-drink ... More

Net subscriber base tops 6-m mark
IT is not just the mobile segment that is breaking records, the dial-up Internet subscriber base too has crossed the 6-million mark - three months ahead of the target date set by the government as part of its broadband policy. According to ... More

Changing lifestyles push liquor sales
IT was more than just a frothy year for the country's liquor industry in 2005 combined with consolidation, price stability and regularisation. The UB Group and SAB Miller emerged as the country's lead players after their now-famous acquisitions ... More

NEW PRODUCTS & SERVICES

Xenitis launches Xuva laptop range
XENITIS Infotech Pvt Ltd, which was the first in India to launch personal computers at sub-Rs 10,000, today unveiled a range of laptops under the `Xuva' brand name. Mr Santanu Ghosh, Chairman, said the laptops were assembled at the company's ... More

Indicom launches new service in AP market
TATA Indicom today announced the launch of a prepaid wireless desktop phone — Indicom 10 targeted at small towns and semi-urban areas. It will initially be launched in 45 towns in Andhra Pradesh. The phone can be installed wherever Tata ... More

Brand Quest

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