The Hindu Business Line : Wednesday, December 14, 2005

Designed in India, made for the world
THE `D' word may no longer be dirty in the lexicon of Indian corporates. With an increasing number of business houses in the country beginning to acknowledge that any product, before it gets off the factory line does ... More

IPR

Kerala: Draft IPR policy formulated
THE Kerala Government has readied a draft intellectual property rights (IPR) policy that focuses, among other things, on protecting the State's traditional and indigenous knowledge. The policy also aims at conservation and protection of ... More

ADVERTISING

Tripathi is new CEO of Media Direction
CHENNAI: Mr Praveen Tripathi has been appointed CEO, Media Direction, the independent media planning and buying unit of ad agency R K Swamy BBDO. He will take over from Mr Sandip Tarkas, who is joining Anil Dhirubhai Ambani Enterprises ... More

New head at SSC&B Lintas Bangalore
MUMBAI: SSC&B Lintas Bangalore has appointed advertising & communications personality, Mr G.S. Shridhar, as Creative Director & Branch Head. Mr Shridhar, who has over two decades of advertising experience, has been the Creative Director . More

Interact Vision bags Khaitan account
NEW DELHI: Mudra Group's creative agency, Interact Vision, has bagged the creative duties for Khaitan home appliances. It will handle the brand building exercise for switchgears, lights, wires and cables. The account will be handled out of ... More

PROMOTIONS & OFFERS

BCCI floats tender for sponsorship
NEW DELHI: The Board of Control for Cricket in India (BCCI) will ask the selected team sponsor to deposit 30 per cent of the sponsorship fee each year in an escrow account. This is part of the new tender document floated by the Board ... More

MARKETING RESEARCH

Maruti tops JD Power quality survey
THE initial quality of new vehicles in India has improved considerably, according to a study conducted by J.D. Power Asia Pacific 2005. Titled `India Initial Quality Study SM (IQS),' the study points out that the overall initial quality for the ... More

BRANDS

Euro RSCG plans design cell under agency brand Lemon
EURO RSCG intends retaining the Lemon brand, post the exit of Mr Ravi Deshpande, who was closely identified with the creative agency. Promoted by Euro RSCG and Mr Deshpande, Lemon was created in 2001 to increase Euro RSCG's presence in the ... More

Rashid Mirza — A passion for hard work
`RED Tape' may be the brand that got him recognition on the global arena, but red tape is precisely what Mr Rashid Mirza had to counter on a daily basis while transforming a fledgling tannery business into one of the country's largest leather ... More

NEW PRODUCTS & SERVICES

Cadence unveils radio frequency design kit
THE wireless IC consumption worldwide stands at $43.8 billion in 2005. It is all set to rise with gadgets such as MP3 players and digicams going wireless. "They will soon be able to send and receive data to computers wirelessly," said Ms Kelly ... More

Skoda to hike car prices in Jan; launches Laura
SKODAAUTO India has said it would hike the price of its cars by up to Rs 30,000 from January owing to increased freight costs. "The price of 12 models of cars from SkodaAuto India will go up between Rs 15,000 and Rs 30,000," the Managing ... More

CavinKare launches Tex toilet cleaner
THE Chennai-based FMCG company, CavinKare Pvt Ltd, which has a presence in the foods, personal and beauty care segments, has entered the homecare segment with the launch of Tex toilet cleaner. Mr K.S. Ramesh, Executive Director and CEO, ... More

Tamil Nadu, a `sweet' triumph for ITC
THE confectionery market in the country is in for a rapid churn, as some of the product segments are experiencing a decline in growth, while a few others are recording a pick-up in demand. Tamil Nadu has emerged as a key market for the ... More

Gulf Oil, Ashok Leyland launch co-branded oils
GULF Oil has announced the launch of co-branded oils with the Hinduja group flagship company, Ashok Leyland Ltd, for the latter's entire range of commercial vehicles. These co-branded oils will meet the commitment towards lowering the operating ... More

New product from ING Vysya Bank
ING Vysya Bank has launched an `Advantage Current Account' for mid-sized businesses. A bank release said here on Tuesday that the product is meant for traders in semi-urban and urban centres. It is also targeted at metro-based customers, who ... More

Brand Quest

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In Focus