Financial Daily from THE HINDU group of publications
Tuesday, Nov 29, 2005
Financial Daily from THE HINDU group of publications Tuesday, Nov 29, 2005 |
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Agri-Biz & Commodities
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Horticulture/Fruits & Vegetables Industry & Economy - Exports & Imports AP mosambi finds space in Singapore retail shelf M. Somasekhar
Hyderabad , Nov. 28 A CONSIGNMENT of 500 kg of mosambi oranges, grown by farmers in Pulivendala mandal in Kadapa district of Andhra Pradesh, has been picked up by well-known retail chain, Mohamed Mustafa & Samsuddin Co of Singapore, for Rs 20,000. The same 500 kg, if sold in the local market would fetch Rs 4,500 for the farmers. Mustafas, has placed a repeat order of one tonne and expressed interest in procuring fresh pomegranate and banana as well. Facilitating this global exposure to the small farmers of Pulivendala, which is also the home town of the State's Chief Minister, Dr Y.S. Rajasekhara Reddy, is a fledgling IT company, focussed on developing solutions to rural issues. The Singapore company wants to sell the mosambi as fresh fruit product and the direct flight from Hyderabad to Singapore is helping in getting it airlifted and reaching them in a couple of days, explained Mr Thiruchelvam of the IT company. The company has expressed interest in sourcing pomegranate and bananas as well. Mosambi is grown in 4,000 acres in Pulivendala at present. Similarly, the farmers also grow bananas, pomegranates and other fruits in the nearby mandals of the district, which is part of the dry Rayalaseema region of the State. What it-rural.com, a start-up venture, has done is to install 11 computers in 11 panchayats of Pulivendala Mandal as part of its efforts to provide agricultural services to the rural people. In the last one year, it has covered about 30,000 people and 6,000 farmers, cultivating in about 20,000 acres. The entire data has been collected by 300 students of various colleges. Mr Thiruchelvam told Business Line that there are plans to put in place Web-based solution connecting all the major panchayats and appoint personnel to handle them. The system coordinates service providers (bankers, insurers), facilitates business activities (manufacturers, build operators and transferors, traders, food processing industries and carriers), establishing work force (labour, machinery).
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