The Hindu Business Line : Sunday, November 27, 2005

WHEELS 'N' DEALS
GM's affordable luxury drive
GM IS seeking to pass on benefits to its customers on cost savings derived by indigenisation of spare parts. GM has reduced the prices of critical spares of the Chevrolet Optra and the Tavera by 26-52 per cent to keep ... More

CUSTOMER RELATIONSHIP MANAGEMENT

Satisfaction index
AFTER the rash of new cars launches the past two years, the relative lull in the auto industry is showing up in the customer satisfaction indices. According to the 2005 four-wheeler Total Customer Satisfaction (TCS) ... More

PROMOTIONS & OFFERS

WHEELS 'N' DEALS
Offers from the house of Ford
Ford, along with its financial arm Ford Credit, has come out with offers on the Fusion, the Ikon Flair and the Endeavour at select dealerships. It offers an exchange bonus of up to Rs 20,000 and a zero-per cent loan up to Rs 5 lakh for a maximum ... More

Exide Ind pares exposure in original equipment segment
TO enhance profitability, Exide Industries has brought down its exposure in the original equipment (OE) segment and has increased its share in the replacement battery market this fiscal. OE sales have generated low margins between two and ... More

MARKETING RESEARCH

`FMCG cos must adopt aggressive strategies to realise growth potential'
INDIA'S fast moving consumer goods (FMCG) sector has the potential to reach Rs 1,43,000 crore in 2010 from its current size of Rs 93,000 crore if it grows at a rate of 9 per cent every year, a CII-A T Kearney FMCG Survey 2005 has said. A key ... More

Brand Quest

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