• Investment World
• eWorld
• Catalyst
• Mentor
• Life
• Canvas
• Praxis
• Urban Pulse
• Brand Quest

Stocks

• Quotes
• SE Diary
• Scoreboard
• Open-End Mutual Fund

Shipping

• Ports
  
  

Archives

• Yesterday
• Datewise
• Resources

Group Sites

• The Hindu
• Business Line
• The Sportstar
• Frontline
• The Hindu eBooks
• The Hindu Images

Our Bureau

Bangalore , Nov. 7

MOBILE users across the globe are suffering from `service fatigue', according to a survey by Swedish mobile device management company SmartTrust.

The findings, reported by market research company TNS in SmartTrust's Mobile Trends Guide 2005/06, show that users are unhappy with the present complexity of data services and unfriendly graphical user interfaces in their handsets.

It is not easy to configure handsets to enable value-added services such as multi-media messaging (MMS) and mobile content downloads. "Fifteen per cent of users have had problems when trying to use their operator's MMS service," said Mr Tim De Luca-Smith, Communications Manager, SmartTrust. 72 per cent of all consumers reporting problems when using MMS stated that they would use the service more if their technical problems were overcome.

Operators can raise the average revenue per user with value-added services such as MMS and WAP. However, by not simplifying the network settings, they are not reaping benefits. Prepaid users still rely on SMS. Though MMS can be used to send photos, e-mail is still preferred.

Mobile music and games have attracted significant interest and investment across the globe. In India and China, games are considered a more attractive mobile service than music. Across Europe, 40 per cent of mobile users expressed an interest in using mobile music services more. It remains to be seen if service fatigue will affect their interest or if operators can improve and ease their situation.

Article E-Mail :: Comment :: Syndication :: Printer Friendly Page

Stories in this Section
Sonia Gandhi to open ITI's new facility at Rae Bareli

Copyright © 2005, The Hindu Business Line. Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu Business Line