Financial Daily from THE HINDU group of publications
Tuesday, November 01, 2005
Markets (October 31)
BL 2502225.24 (+47.73)
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MARKETING

STRATEGY


Hotels urged to go in for bamboo-based recipes
THE National Commission on Bamboo Applications (NBMA) has initiated a move to promote the use of processed bamboo shoots in various cuisines in hotels. The move is part of its efforts to develop the agro-based economy of the North-East and many ... More

Zee to restructure content of Café, Studio channels
AFTER re-branding Zee Café and Zee Studio, Zee Telefilms is now looking at restructuring the programming for these channels. Elaborating on the new strategies for the channels, Mr Neil Chakravarti, Senior Vice-President, Zee Telefilms, said, ... More

Odyssey bookstore woos customers with more options
ODYSSEY India, a bookstore, has inaugurated its relocated store in Adyar. Having just opened an outlet in Anna Nagar, the new store in Adyar is 18,000 sq ft large spread over three floors. The earlier store in this area was 6,500 sq ft in size. ... More

ADVERTISING


Dabur launches new ad campaign for Chyawanprash
TO consolidate its presence in a stagnating Chyawanprash market in the country, Dabur has launched its new advertisement campaign for the product. The advertisements, featuring Amitabh Bachchan and Vivek Oberoi, would be run on electronic and ... More

PROMOTIONS & OFFERS


Kerala: CellOne scheme for Govt staff
THIRUVANANTHAPURAM: The Kerala Circle of the Bharat Sanchar Nigam Ltd (BSNL) will launch Plan 100, a new post-paid scheme as a special package for employees of the Central and State governments and public sector undertakings (PSUs). ... More

Festival offer for pre-paids in Kerala circle
THIRUVANANTHAPURAM: The Kerala Circle of the Bharat Sanchar Nigam Ltd (BSNL) is offering full talk time of Rs 500 and Rs 1,000 on the recharge coupons of Rs 500 and Rs 1,000 in a festival offer on the occasion of Diwali. The recharge ... More

Idea Cellular launches valid voucher offers
IDEA Cellular Ltd, the private cellular operator, has announced the launch of the Power Validity voucher with three years for its customers of Andhra Pradesh. This is first such initiative in the country offering three-year validity voucher ... More

Air India re-launches companion-free scheme
AIR India has announced the reintroduction of its `Companion-Free Scheme' from Tuesday (November 1). The scheme will be available to passengers travelling on full published IATA fares in all classes, namely, first, executive and economy, for ... More

RETAILING


Magpie to expand with exclusive stores
STAINLESS STEEL lifestyle brand Magpie is looking at expanding its retail presence through stand-alone stores. The company recently opened its first store in Ahmedabad and will open outlets in Bangalore, Chandigarh and Delhi by December this ... More

More retail space, new stores see shopping surge in T. Nagar
IT's about 11 in the morning. Mr S. Murugan, Deputy Commissioner of Police, T. Nagar District, is busy meeting visitors in his office. Every five seconds, his vigilant eyes swiftly swing to a closed circuit TV mounted on the right side of his ... More

Cera Sanitaryware opens display centre in Kochi
CERA Bath Studio, display centre of Ahmedabad-based Cera Sanitaryware Ltd, has been opened in the city by Mr Vikram Somany, Chairman-cum-Managing Director of the company. In the display centre, the customers can see, touch and feel the entire ... More

Pantaloon to experiment with retail formats
PANTALOON Retail (India) Ltd is planning to experiment with different retail formats and enter fresh service segments to grow its retail business. At present, PRIL primarily comprises large-format outlets such as Big Bazaar and Pantaloon. ... More

OUTLOOK


Disney bets big on channels for growth
WALT Disney in India is betting on its TV channels to strengthen its presence in the country. "Though toys and other businesses are doing well, we realise that it's the channel that gives us a significant portion of our business and will drive ... More

NEW PRODUCTS & SERVICES


Porsche launches Carrera models
The all-wheel drive system in the 911 type Carrera 4 and Carrera 4S coupes give them exceptionally balanced road holding performance, absolute straight-line stability up to top speed and vastly improved traction on slippery roads, an official ... More

IICS launches low-cost digital system for retailers
THE Indian Institute of Consumer Studies (IICS) has launched a project to provide low-cost automation of smaller retail outlets to enhance their business, while using the technology platform to provide simpler e-governance service delivery ... More


Brand Quest



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