The Hindu Business Line : `Gift a Mugg' offer from Barista Coffee

CUSTOMERS at Barista can now look for concepts beyond coffee! Barista Coffee Company Ltd has entered into an alliance with `HotMuggs' for a `Gift a Mugg' scheme under which customers can choose from a variety of stylised mugs a gift for a loved one anywhere in the country at no extra cost or delivery charges.

HotMuggs, a stylised drinkware concept, is available in innovative designs.Customers can select from a wide range of Muggs that include Inclined Muggs, Message Muggs, Ribbed Mugg, Personality SunSign Muggs and StarSign Mugg. The gift will be delivered to the recipient along with a co-branded concoction booklet at no extra cost.

Mr Surjya Meher, Head-Marketing, Barista Coffee Company Ltd, said "Our aim is to augment the Barista merchandise range to offer customers the widest range and provide them with ultimate convenience and choice while spending time at our outlets." The Gift a Mugg scheme is being introduced nationally and will cover select Barista outlets in 12 cities.

Mr Rishi Jain, Managing Director, HotMuggs, said, "We are not just offering a product, but a concept that is youthful, energetic and funky, and targeted at the discerning Indian middle class."

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