Financial Daily from THE HINDU group of publications
Saturday, October 29, 2005
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Financial Daily from THE HINDU group of publications Saturday, October 29, 2005 |
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MARKETING STRATEGY 
Castrol in for image makeoverA BRAND new positioning, a new logo and a 360-degree communication strategy — lubricant major Castrol India is in for an image makeover. Talking about the new positioning, `Castrol - It's more than just oil. It's Liquid Engineering', ... More ADVERTISING Mudra bags Orissa tourism account MUDRA has been appointed to handle the creative duties of Orissa Tourism Development Corporation (OTDC). The size of the business is estimated to be Rs 2.5 crore for 2005-2006 and a similar amount for the next financial year. The agency has ... More PROMOTIONS & OFFERS First winner of `Gold Deepam' prize from Bangalore MANGALORE: Mr Ramesh Prabhu of Mangalore has won a `Gold Deepam' worth Rs 50,000 under the `Har Dil Mein Smile' offer of Brooke Bond. Addressing presspersons here, Mr Ravi, representative of Hindustan Lever Ltd, said Mr Prabhu was the ... More
`Gift a Mugg' offer from Barista Coffee RETAILING Bengal Govt vetting Wal-Mart proposal — Govt favours FDI but not at the expense of local biz REPRESENTATIVES of the American retailing major WalMart, at a recent meeting with the West Bengal Chief Minister, Mr Buddhadeb Bhattacharjee, have expressed their eagerness to invest in the State. However, unlike other investment proposals ... More
More Amaron `PitStop's planned MARKETING RESEARCH It's unfair to say only women want to be fair FAIRNESS cream has always had a good market in India, but the impression that the advertisements give you of its users is that of a shy bride who wins her husband-to-be over with a miraculous five-second transformation from a dusky complexioned ... More NEW PRODUCTS & SERVICES Chanel plans formal launch, sees good potential BULLISH on growth in India, French fashion brand Chanel is all set to formally launch its operations in the country. It already has one boutique in the Capital and is planning to set up a second one in Mumbai next year. "We would also be ... More
Saluting Rahul Dravid
New range of document shredders
New SBI Life policy Brand Quest Comments & Letters to the Editor to: bleditor@thehindu.co.in Subscribe to: Business Line |
Top Stories In Focus Indian Aviation: Sky is the limit Stock splits India Inc's bonus bonanza Dabhol power regenerated Sethusamudram Canal Project India Inc's overseas acquisition
In Depth Gender Justice Simple Economics Tax Talk
Looking back Oct. 16-Oct. 22 SBI Caps to tap rural biz through parent's network Zee Sports plans to give a leg up to Indian football More pharma patent litigations in store — Ranbaxy, Dr Reddy's prepare for long battle Operating cost of new vehicles goes up with fuel prices: J.D. Power Consumer durables sector sees pick-up in sales |
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