The Hindu Business Line : Wednesday, October 19, 2005

Big Idea Chair award from Yahoo!
MUMBAI: Yahoo! India is bringing its Big Idea Chair Award for creative and media excellence to India. The award, which has been part of several international award functions in the US, such as the Addy Awards and CLIO Awards, would be ... More

ADVERTISING

rmg david is now David
AN open double-decker BEST bus adorned with colourful lights, messages such as David Aa raha hai, Bhaggo David Aya, and Kya Har Koi David Ban Sakta Hai, flashed on the rear of the seats and press kits in the form of a bus ... More

Rediffusion bags GM account
MUMBAI: Rediffusion DYR has bagged the advertising account of automobile company, General Motors for managing the entire communication programme for Chevrolet Tavera and Chevrolet corporate. The size of the account is estimated to be ... More

PROMOTIONS & OFFERS

Will cashback bait make cardholders spend more?
GIVING a discount is the oldest trick in the book to boost sales. Credit card companies are now offering you a part of your money back. Called `Cash back offers', and started as promotional offers by a few companies earlier this year, they have ... More

RETAILING

RPG group to double retail space under Spencer's brand — Unveils new logo, plans for new formats
THE retail division of the RPG Group will double its total retailing space from the existing level of 10 lakh sq.ft. within the next 18 months, according to Mr Sanjiv Goenka, Vice-Chairman of the group. Addressing a press conference, he said ... More

MARKETING RESEARCH

Zee plumps for aMAP ratings over TAM
HAVING subscribed to two different audience measurement systems of TAM and aMAP, the Zee network now prefers the latter. Mr Ashish Kaul, Senior Vice-President, Essel Group, told Business Line, "TAM did enjoy a monopoly all this time but ... More

BRANDS

VLCC plans to invest Rs 70 cr
VLCC, a beauty and fitness brand, has sewn up plans to invest Rs 70 crore in two manufacturing plants, one at Hardwar, Uttaranchal and the other in Dubai, both to produce personal care products that support their chain of fitness centres. These ... More

NEW PRODUCTS & SERVICES

India Post seeks Rs 625-cr support for computerisation — Maran launches new postal products
THE Department of Post has sought an additional financial support of Rs 625 crore to computerise all the 26,000 post offices across the country. Mr Dayanidhi Maran, Minister for Communication and IT, also announced a slew of new postal ... More

LIC launches new unit-linked plan
LIC has launched a unit-linked whole life plan called Jeevan Plus, which will replace the closed Bima Plus plan. This long-term plan is believed to have more flexibility than Bima Plus, which was launched four years ago. "With private players ... More

Brand Quest

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