The Hindu Business Line : Saturday, October 08, 2005

Escorts' US arm to market SAME tractors in US, Canada
TRACTOR manufacturer Escorts Ltd said its US subsidiary, Farmtrac North America LLC, has tied up with European major SAME Deutz-Fahr Italia S.p.A to market their entire range of tractors in the US and Canada. "This deal will also enable ... More

Hungama TV plans merchandise to fund programmes
The merchandise would include items such as toys and apparels. More

India Post looking to expand horizons in TN
INDIA Post aims to include banking in its services, according to Ms Vatsala Raghu, Principal Chief Post-Master General, Tamil Nadu. Speaking to newspersons about the National Postal Week, to be held between October 9-14, she said that the ... More

CUSTOMER RELATIONSHIP MANAGEMENT

High-end mobile subscribers get faster customer service!
AS a customer of some telecom or banking service provider, imagine having to pay more to ensure that you get to speak to a customer care executive faster than others when you call them up for some problem. Interestingly, that has already ... More

ADVERTISING

Sonata launches new campaign
SONATA, the country's largest selling watch brand from the Tata stable, is kicking off a new advertising campaign that positions the Sonata brand as an aspiration watch for its target group. The campaign, titled Waqt se do kadam aage is ... More

PROMOTIONS & OFFERS

Samsung's festive offer
CHENNAI: Samsung India Electronics Ltd is targeting sales of Rs 250 crore this festive season and has launched a promotional offer with gifts worth Rs 20 crore. This offer would be backed by an advertising campaign of Rs 20 crore, Mr ... More

RETAILING

Alukkas outlet in Mangalore
MANGALORE: The Kerala-based Alukkas Jewellery will open its 72nd outlet in the country at Mangalore on Sunday. Addressing presspersons here on Thursday, Mr P.P. Jose, General Manager of Alukkas Jewellery, said that it would be the ... More

Another ICICI Bank co-branded card for Pantaloon customers
BANGALORE: Pantaloon Retail and ICICI Bank have tied up to offer co-branded credit cards to the former's `Central' mall customers. The two have a two-year old relationship offering similar co-branded cards to Pantaloon Retail's `Big ... More

BRANDS

Innerwear brand Triumph to set up factory near Chennai
TRIUMPH, the international women's innerwear brand, plans to set up its own manufacturing unit in India. According to Mr Thorsten Allenstein, General Manager, Triumph International (India) Pvt Ltd, the factory will come up at Maramalai Nagar, ... More

OUTLOOK

`LG aims to be leader in living appliance market'
MR Dae Hyun Song, Vice-President and Head of Living Appliances Division, LG, said the company aims to be the market leader in all living appliances category by 2010. And it has already started the process with the national launch of two ... More

NEW PRODUCTS & SERVICES

Oriflame launches new cosmetics range
ORIFLAME India, the wholly owned subsidiary of Swedish cosmetic company Oriflame, on Friday launched its colour cosmetics range, O'Colour. The new range is targeted at women between the age of 20 and 35. The range features 30 products in the ... More

Madura Garments brings Esprit to India
MADURA Garments has launched international fashion brand, Esprit, in the Indian market. Addressing a press conference, Mr Hemchandra Javeri, President, Madura Garments, said that with the launch of this brand, the company has strengthened its ... More

Kingfisher launches 2 fixed fare offers
KINGFISHER Airlines has announced two new fixed-price schemes offering six flights each. The King Saver offers entitle a flier to six coupons for travel between any two destinations of the airline, a release said. The scheme is open till ... More

Brand Quest

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