Financial Daily from THE HINDU group of publications
Saturday, Sep 24, 2005
Financial Daily from THE HINDU group of publications Saturday, Sep 24, 2005 |
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Info-Tech
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Telecommunications Marketing - Market Shares Motorola ropes in McKinsey for India-specific study Thomas K. Thomas
New Delhi , Sept. 24 MOTOROLA has roped in global consultants McKinsey to undertake a study to find India-specific features for its mobile handset. The move is being is seen as an attempt to strengthen Motorola's product portfolio in the fastest growing market in the world. Motorola has been losing its market share consistently over the past few years in India while other handset manufacturers such as Nokia and Samsung and LG have gained market share. Finnish major Nokia has had tremendous success in the past few years with its `Made for India' handset features like torchlight and consumer interface in local languages. While Nokia has nearly 70 per cent market share, Motorola's market share has dwindled to a single digit number. According to industry sources, Motorola has identified India as its main growth market for the next few years and is in the process of changing gears. It has already launched low-cost handsets for less than Rs 2,000 and is tying up GSM operators for a bundles offering. The company is also mulling an equipment manufacturing facility in the country. In a recent visit to India, Mr Edward Zanders, CEO, Motorola Inc, had said that the company is aiming to be the number one player in the mobile handset space. "We want to give an alternative to the Indian users. We have put together a plan to address the Indian market and starting October, you will get to see some aggressive launches including low-cost handsets. We didn't do a good job in India over the past two years. Now, we will be back with a vengeance. This is the only region where Motorola has not been able to make inroads into the market share. We will hit very hard with low, mid-range and high-end phones," Mr Zanders had said.
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