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Our Bureau

Kochi , Sept. 23

LOTTO Sport Italia, the company specialising in production of sports footwear and technical sports clothing, has launched its international brand products in the Kerala market.

The company has appointed Shreyas Marketing as distributor for marketing the products.

Mr Kamal Gupta, All India Sales Manager, Lotto Sports Italia, said the company is in the process of holding dealers' meets in various parts of Kerala with a view to making available Lotto Sport products in all major cities in the State in the shortest possible time, he said.

Besides this, Lotto would soon open an exclusive outlet in Kochi, he added.

Launched in the country in February last, Lotto Sport Italia already had three outlets out of the 10 stores planned in the country in the next six months.

The company has set itself the target of reaching $15 million turnover in three years, of which 65 per cent is estimated from footwear and 35 per cent from apparel.

Lotto Sport Italia has appointed Sierra Industrial Enterprises Private Ltd as its licensee for India, Bangladesh and Nepal.

To achieve the target, it had devised a strategy that includes realising collections in line with Indian consumers' tastes and needs.

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