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Our Bureau

Kolkata , Sept. 9

INTREX India Ltd, an Essel group venture, hopes to generate Rs 350 crore from sales of its Itz Cash Card in the current fiscal. The Itz Cash Card is stated to be India's first multi-purpose pre-paid card that enables customers to top-up mobile pre-paid accounts, shop online, book railway tickets, buy Internet connections, and play online games.

Sales of the Itz Cash Card, launched in Mumbai in November 1993, helped the company generate revenue of Rs 70 crore in 2004-05.

Speaking to newspersons at the launch of a facility to recharge Reliance India Mobile (RIM) phones with Itz Cash Card, Mr Gurpreet Bakshi, Chief Officer (New Projects), said by virtue of the tie-up with RIM, its customers would now be able to able to recharge their RIM pre-paid mobile phones.

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