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MARKETING
STRATEGY
Riding the other way
Most businesses look to go online. But these two players are expanding from the virtual to the real to give match-making that edge.
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ESPN STAR to launch `TNA Wrestling' in Hindi
The sports network also announced that it would drive a strong marketing campaign to build the popularity of localised wrestling. Under the programme, Sonjoy Dutt, the Indian-American wrestler, along with 2 other leading wrestlers of `TNA ...
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PROMOTIONS & OFFERS
Cosmic Air to continue `one-for-one' scheme
IF you are planning a holiday in Nepal here is some good news. The Nepalese airline, Cosmic Air, plans to continue with its `one-for-one' scheme, whereby a passenger buying a full fare ticket is given another free even during the high season. ...
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Brand Quest
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Top Stories
`This is the first airport with a long-term master plan'
HM-Mitsubishi to expand operations
FMC notice to NMCE on coffee delivery row
UK nanotech firm to set up joint venture for outsourcing
Mastek to increase focus on US operations
Rains may dampen sentiment
There's no buy call for this week
In Focus
BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
In Depth
Gender Justice
Simple Economics
Tax Talk
Looking back
Jul. 24-Jul. 30
Airtel offers broadband services at dial-up rates — Unlimited downloads; no monthly rentals
US pharma lobby seeks changes in Patents Act
`Create rural-specific products'
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