The Hindu Business Line : Tuesday, July 26, 2005

Ruling the mind-space
"THERE are no facts. There are no best products. All that exists in the world of marketing are perceptions in the minds of the customer or the prospect. The perception is the reality. Everything else is an ... More

CHANNELS AND FRANCHISES

Shirt Company to make, sell Hot Wheels products
"The Hot Wheels product range will include jeans, jackets and t-shirts, lending the collection a very sporty look." More

TRENDS

Prasar Bharati rejects Ten Sports offer for triangular series
UNCERTAINTY about the broadcast of the forthcoming triangular cricket series in Sri Lanka on the terrestrial platform continues with Prasar Bharati not accepting Ten Sports's offer to provide live signals to 300 low power transmitters (LPTs) ... More

NEW PRODUCTS & SERVICES

Airtel offers broadband services at dial-up rates — Unlimited downloads; no monthly rentals
IT could be the end of dial-up Internet access. Airtel Broadband & Telephone Services on Monday brought down the tariff for high-speed broadband services to Rs 30 an hour, which is the same that a consumer pays for a much slower dial-up Internet More

Lakme Lever forays into hair care market
The HLL subsidiary company has ventured into the shampoo and hair conditioner market with a new sub-brand — Lakme HairNext. Comprising two shampoos, Instant Bounce and Quick Silk, along with two hair conditioners Snap Shine and Colour ... More

Idea customers can access e-mails on handsets now
IDEA Cellular Ltd has announced the launch of two specially designed e-mail solutions — one for the business user and the other for the individual customer. With this, an Idea customer can access e-mail with a range of GPRS -enabled ... More

Brand Quest

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