The Hindu Business Line : Friday, July 22, 2005

Maharashtra Agro joins hands with L&T-John Deere
L&T-John Deere Pvt Ltd, tractor manufacturer, has signed a memorandum of understanding with the Maharashtra Agro Industries Development Corporation Ltd, manufacturer of rotary tillers under the brand Krushivators - for joint promotion and ... More

ADVERTISING

BBDO Worldwide chief sees great potential for Indian advertising
On his first trip to Mumbai, Mr Andrew Robertson, President & CEO, BBDO Worldwide, is optimistic about the future prospects of Indian advertising. "It is a market which has massive growth potential because the percentage of GDP spent on ... More

No ads on Playhouse channel, says Disney
AT the cost of incurring advertising revenue loss, the Disney Channel has not started taking any ads on its popular Playhouse Disney band aimed at pre-schoolers and young children. The six-hour pre-school learning platform is devoid of any ... More

PROMOTIONS & OFFERS

Get set... Sail!
It's the longest yacht race in the world and every second of the action is captured on camera. The Volvo Ocean Race begins in November this year from Vigo, Spain. More

Catch it on your screen...
What does AB Volvo gain from sponsoring the Volvo Ocean Race (VOR) and how much does it spend? Is it left with a surplus after accounting for all the sponsor payments? All that Glenn Bourke, CEO, VOR, would say was that Volvo does not lose any ... More

Life on the high seas
You think you're on your own, then you realise you are playing in someone else's playground." This quote from Neal McDonald, champion British Olympic sailor who heads the Ericsson team this year, published in the latest edition of the OVR's ... More

Chiranjeevi to endorse hair oil brand Navaratna
THE Rs 700-crore Emami group has roped in Telugu film star Chiranjeevi to promote its massage oil brand `Navaratna' in Andhra Pradesh. The group's FMCG division has already signed celebrity film stars such as Amitabh Bachchan, Sunny Deol and ... More

Pepsi launches new `acting' contest in TN
PEPSI has launched its new `Pepsi drinking — Surya Voda Acting' contest for Tamil Nadu. The winner will get a chance to act with Tamil film actor Surya in his new film Aaru. Ms Punita Lal, Executive Director, (Marketing), Pepsi ... More

CHANNELS AND FRANCHISES

Yes Bank to sell Bajaj Allianz products
YES Bank and Bajaj Allianz General Insurance today entered into a bancassurance partnership under which Yes Bank would market the general insurance products offered by Bajaj Allianz. Talking to presspersons, the Chief Executive Officer of Bajaj ... More

Lupin launches anti-infective in US
THE Mumbai-based drug maker Lupin Ltd has launched the anti-infective Ceftriaxone vials for injections in the United States market, a day after the patent on the drug expired. Ceftriaxone is the generic or chemical equivalent of Rocephin ... More

RETAILING

HP opens `touch & feel' outlet in Chennai
HEWLETT Packard India has inaugurated its premium retail outlet called the Experience Zone in Chennai. The outlet showcases the company's range of solutions and applications, including consumer desktops and notebooks, deskjet printers, laser jet ... More

HPCL ropes in US co to automate retail outlets
HINDUSTAN Petroleum Corporation Ltd (HPCL) has roped in the services of NCR Corporation, US, for the automation of 425 of its premier Club HP outlets across the country. Mr S.P. Chaudhary, Executive Director, HPCL Retail, said orders have ... More

OUTLOOK

Avi-Oil India eyes synthetic industrial lubricants market
HAVING recently commissioned the Rs 20-crore synthetic ester plant, Avi-Oil India Ltd — the IndianOil, Balmer Lawrie and Nyco SA of France joint venture — is looking forward to tapping the synthetic industrial lubricants market. ... More

Sahara Group bullish on films
THE Sahara Group is bullish on the movie business and plans to invest about Rs 300 crore in producing 40 movies during the next 12-15 months. According to Mr Sandeep Bhargava, Chief Operating Officer, Sahara One Motion Pictures, "So far we have ... More

Rajeev Chandrasekhar may tune into FM radio
"We are likely to bid for licences in some circles, mostly in the South." More

TRENDS

TVS Star sales cross 1-lakh mark
VISAKHAPATNAM: TVS Motor Company has sold more than a lakh vehicles of its new two-wheeler model, Star, across the country, in over five months' time since its launch, according to Mr D. Dilip, General Manager (Sales). He was speaking ... More

NEW PRODUCTS & SERVICES

Malaysian restaurant opens at Banjara Hills
LITTLE Penang Restaurants Pvt Ltd, part of the Indo-Malaysian joint venture LCL-IJMII International Interiors Pvt Ltd, has launched a Malaysian restaurant at Banjara Hills here on Thursday. Addressing newspersons, the LCL Group Executive ... More

Brand Quest

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