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MARKETING
STRATEGY
Banks see rise in revenue from cross-selling retail products
SELLING multiple products is proving to be a win-win situation for both banks and customers. Leading banks say over 30 per cent of their retail business comes through cross-selling. The advantages for banks are less cost in acquiring ...
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MARKET SHARES
Ashok Leyland bullish on multi-axle vehicle segment
ASHOK Leyland Ltd has launched indigenously engineered multi-axle vehicle and plans to cater to a big chunk of this segment in the country. Addressing a press conference here today after the launch of the vehicle 2214 BS II-25 T GvW at ...
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Brand Quest
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