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MARKETING
STRATEGY
Expat John Ustas appointed Coke's bottling chief
COCA-COLA Company today formally announced the restructuring of its Indian operations, making the company owned bottling operations (CoBos) independent. Mr John Ustas, who was heading the company's bottling operations in Norway, has been ...
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NEW PRODUCTS & SERVICES
JCB launches backhoe loader
IN a bid to further consolidate its market share in the backhoe loader segment, construction and earthmoving equipment maker JCB India Ltd has launched a new product in the market. JCB's new backhoe loader, JCB 3DX, will come in three variants ...
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Brand Quest
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