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Tuesday, June 21, 2005
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MARKETING

STRATEGY


Pepsi to start bottling of Gatorade in India by Aug
CARBONATED soft drinks (CSD) major PepsiCo plans to begin bottling `Gatorade' in India by August this year. The $2-billion sports drink brand Gatorade, which was introduced in India late last year, will be bottled at the company's plant at ... More

Bid to boost exports to W.Asia — Spices Board to market value-added cardamom
THE Spices Board, in a bid to boost export of cardamom to the West Asian countries, considered a major market for the commodity, is planning to conduct a market study in this region for selling branded Indian cardamom. A consultant would be ... More

IPR


Natco challenges Novartis' patent on anti-cancer drug
NATCO Pharma Ltd (NPL) has filed an opposition to the patent claim made by Novartis India Ltd for an anti-cancer drug (Imatinib Mesylate) with the Controller of Patents. The Hyderabad-based Natco said the move was to curb a widely prevailing ... More

Within patent regime ambit: Novartis
MUMBAI: The pre-grant opposition filed by Natco against Novartis' patent application for its blood cancer drug is within the ambit of the new patent regime, said Mr Ranjit Shahani, Vice-Chairman and Managing Director of Novartis India. ... More

PROMOTIONS & OFFERS


British Airways unveils special fares for students
BRITISH Airways is offering a special fare that includes an additional baggage allowance for students travelling to the UK, the US, or Canada. In a statement on Monday, the airline said that students booking under the special fare will be ... More

CHANNELS AND FRANCHISES


Kribhco plans to sell Omani granulated urea
KRIBHCO is planning to market granulated urea brought in from Oman for the first time in the country, with special focus on the South, according to Mr V.P Singh, Director (Marketing). Mr Singh said the first shipment from Oman has come in; the ... More

MARKETING RESEARCH


Hotel room rates to rise as demand outpaces supply
WITH the demand for hotel rooms expected to outpace supply over the next five years, room rates in India are likely to grow beyond their current highs, according to a study released by CRIS INFAC, CRISIL's research arm. However, the study adds ... More

BRANDS


Elder Pharma may bring all brands under single agency
ELDER Pharmaceuticals is looking at events and promotions to boost its brands and is in the process of clubbing its brands under one agency. Leo Activation, which already handles its Blistex brand, is likely to get the the rest of its consumer ... More

OUTLOOK


Philips gung-ho about growth
THE high end of the TV market is witnessing a scorching pace of growth and Philips India Ltd wants to capitalise on the booming demand for these products, according to Mr K. Ramachandran, Managing Director, PIL. Though the company has got a ... More

NEW PRODUCTS & SERVICES


Hindi software tools, fonts for free
IN a drive to take computers to the masses through local language interfaces, the IT Department today released free Hindi software tools and fonts, and said such software would made available in 22 Indian languages within the next six ... More

Unniversal Foods plans ready-to-use food items
UNNIVERSAL Foods, a Pune-based subsidiary of the Rs 50-crore Unity Group, is planning to launch ready-to-use sambar, palak paneer and chapathi in pouches with a shelf life of up to one year in the next few months. The company has entered into ... More


Brand Quest


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