Financial Daily from THE HINDU group of publications
Wednesday, Mar 30, 2005
Financial Daily from THE HINDU group of publications Wednesday, Mar 30, 2005 |
|
|
|
|
|
Marketing
-
Awards & Honours Logistics - Airlines Indian Airlines `Mera Brand' Our Bureau
New Delhi , March 29 INDIAN Airlines (IA) has bagged the `Mera Brand Award' at the Consumer World Awards 2004. IA was recently given the award after being selected as the leading brand in the Domestic Airline category. Mera Brand is based on the consumer's preferences, nationwide consumer survey, online polling and polls conducted through face-to-face interviews across the country. The survey results have been ratified and tested by Ernest and Young. The awards have now become the benchmark of brilliance for brands in Fast Moving Consumer Goods (FMCG) and the service sector. The Airline recently bagged the PATA Gold Award for excellence in Marketing, which will be presented at Macau on April 1.
Article E-Mail :: Comment :: Syndication :: Printer Friendly Page
|
Stories in this Section |
|
The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription Group Sites: The Hindu | Business Line | The Sportstar | Frontline | The Hindu eBooks | The Hindu Images | Home |
Copyright © 2005, The
Hindu Business Line. Republication or redissemination of the contents of
this screen are expressly prohibited without the written consent of
The Hindu Business Line
|