Financial Daily from THE HINDU group of publications
Wednesday, Mar 23, 2005
Financial Daily from THE HINDU group of publications Wednesday, Mar 23, 2005 |
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Marketing
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Advertising Industry & Economy - Tourism Drop in television ad spends of tourism industry Our Bureau
Chennai , March 22 THE television ad spends of the travel and tourism industry saw a sharp dip in 2004. According to an AdEx India report, the ad spends fell by 27 per cent in 2004, compared to the previous year, which saw an all-time high growth of 124 per cent. The report added that there was no consistency in advertising within quarters on TV between 2000 and 2004. While the international and private players emerged as the largest spenders in 2004, with 72 per cent share, the States spent around 25 per cent, while the Union Tourism Ministry spent only three per cent.
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