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Wednesday, March 23, 2005

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STRATEGY


BBC World intensifies focus on Indian market
WITH competition in the news channels segment hotting up, BBC World is also focusing on the Indian market. On the cards are plans for separating the feed to India as well as providing more regional focus. At present, the signals beaming into ... More

IPR


Lok Sabha passes Patents Bill with Left support
Fears over drug price rise unfounded: Kamal Nath

WITH the Left parties deciding to support the Government, the Patents (Amendment) Bill 2005 had a smooth passage in the Lok Sabha on Tuesday. The Bill was approved through voice vote, after the principal Opposition, the National Democratic ... More

`Left backing due to political exigencies'
THE Left parties, who were opposed to the Patent (Amendment) Bill 2005 till Monday, decided to allow passage of the Bill at a meeting in the Parliament House on Tuesday morning taking into account political exigencies. CPI leader and Member of ... More

ADVERTISING


Drop in television ad spends of tourism industry
THE television ad spends of the travel and tourism industry saw a sharp dip in 2004. According to an AdEx India report, the ad spends fell by 27 per cent in 2004, compared to the previous year, which saw an all-time high growth of 124 per ... More

CHANNELS AND FRANCHISES


Air Deccan to sell tickets through HPCL outlets
AIR Deccan on Tuesday signed a deal with Hindustan Petroleum Corporation Ltd to sell airline tickets through the petrol stations of the oil company. Initially, the facility will be rolled out in 10 outlets in Bangalore and later 2,000 more will ... More

RETAILING


Pizza Corner in pact with HPCL
PIZZA Corner has forged a strategic tie-up with Hindustan Petroleum Corporation Ltd (HPCL) to open Express and Delivery format outlets at HPCL fuel stations across North India. According to Mr Anoop Sequeira, CEO of Pizza Corner, "The Express ... More

MARKETING RESEARCH


Music industry shrinks by Rs 350 cr: CII-KPMG
AMID growth trends returned by the other main arms of the Indian entertainment sector, the music industry shrank by about Rs 350 crore over the last three years, a CII-KPMG study has said. "In India, growing piracy and free downloads have ... More

BRANDS


Tourism Australia allots $360 m for brand building
TOURISM Australia, an organisation promoting tourism of Land Down Under, will air Australia in new light. The signature campaign, `Australia A different light,' highlights the great tourism experience of Australia. However, it falls short of ... More

ONLINE MARKETING


Baazee.com re-brands as eBay.in
MARKING the completion of its integration process with online marketplace eBay, auction site Baazee.com today re-branded itself as eBay.in. This will enable buyers and sellers in India access to eBay's global trading community of 135 million ... More

STANDARDS & BENCHMARKS


Rand Refinery first co to get DMCC accreditation
ONE month after the launch of the Dubai Good Delivery Standard by Dubai Metals & Commodities Centre (DMCC), the South Africa-based Rand Refinery Ltd - the world's biggest single-site gold refining complex - has become the first to receive . More

NEW PRODUCTS & SERVICES


Nestle unveils new variant of Maggi
NESTLE India today announced the launch of Maggi Vegetable Atta Noodles, containing "whole wheat and vegetables". The company said in a statement that the new Maggi variant is targeted at consumers who want to include health and wellness in ... More
Brand Quest


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Looking back
Mar. 13-Mar. 19
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