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Tuesday, March 22, 2005

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MARKETING

STRATEGY


Rlys mulls bonus points for frequent travellers
WITH the airlines offering concession for domestic or international travelling, the Indian Railways is not the one to lag behind. To ward off increasing competition from airlines, Indian Railways is all set to come out with a frequent buyers' ... More

Cricket fever grips Silicon city
With the third test match beginning from Thursday , cricket fever has gripped Bangalore. Sales of Indian Team T-Shirts have picked up around the Chinnaswamy Stadium. T-Shirts are being sold in mobile vans at a discounted price of Rs 150 each ... More

LIFESTYLE


Urban Indians among early risers worldwide: Survey
RISE and shine, we were told, and we seem to be doing that, as a study by ACNielsen on sleep habits around the globe discovers. Urban Indians are among the early risers in the world who wake up before 7 a.m., says the survey, which was ... More

IPR


Lok Sabha defers discussion on Patent Bill by a day
THE Lok Sabha on Monday deferred the discussion on the Patent (Amendment) Bill 2005 by a day, following stiff opposition from the NDA and the Left parties that are providing outside support to the UPA Government. The Bill was introduced in the ... More

`Don't pass Patents Bill in current avatar'
"I HAVE lost family members to HIV/AIDS. But today, I can pay for the treatment of four people with the illness, because of the arrival of cheap medicines from India. "If India brings in the new law on patents, many people will have to stop ... More

ADVERTISING


Rich haul for O&M in Asian Adfest
OGILVY & Mather bagged seven golds, 12 silvers and 24 bronzes at the Asian Adfest awards last week, according to a press release. O&M offices across Asia took home the largest haul of medals including one for the Best Young Creative Team of More

WorldSpace eyes cos, builders for bulk deals
AFTER city-specific promotions and music lounges in the South, satellite radio operator WorldSpace plans to target companies and builders to clinch bulk deals. Young professionals in sectors such as the BPO are used to "international culture", ... More

Shah Rukh, Sachin brace for Showdown on AirTel's TV ad
AIRTEL recently launched a new TV campaign featuring Shah Rukh Khan and Sachin Tendulkar for its new promotion, `Showdown', which is supposed to be on the lines of the Hollywood blockbuster, Gangs of New York. The campaign features Shah ... More

Talk on advertising trends to be held at Mangalore
MANGALORE: The Public Relations Society of India (PRSI), Mangalore-Manipal chapter, will organise a talk on `Advertising to Indian consumers: New trends' in Mangalore on March 24. The society release said here on Monday that Mr Ramesh ... More

RETAILING


ONGC mulls agency model for retail outlets
AFTER having inaugurated its first retail outlet at Mangalore late last week, ONGC is set to expand the network by some 12 to 15 `OvaL RelaxTop' outlets during the next fiscal. According to sources, the new outlets are expected in the ... More

Philips may invest more in India
PHILIPS India Ltd is planning to increase the number of its brand shops, styled "Arena", to 100 across 50 cities in the countries by the end of this year. Mr Shivakumar, Executive Director and Senior Vice-President, Consumer Electronics, ... More

TTK Prestige plans 100 Smart Kitchens
TTK Prestige, the country's leading kitchen appliances brand, is planning to open 100 `Smart Kitchen' showrooms across the country. The company has opened two new showrooms in Kollam and Thriuvananthapuram in Kerala, taking the total number of ... More

PEOPLE


Zarina Mehta is Hungama's programme head
HUNGAMA TV today announced the appointment of Ms Zarina Mehta as the Programming Head for the channel. Ms Mehta, the founder director of UTV, has taken over her new role effective March 1. Hungama TV, a company floated by UTV, is now nearing 6 ... More

NEW PRODUCTS & SERVICES


Toyota's Innova launched in Vizag
TOYOTA Kirloskar Motor Pvt Ltd is hopeful that Innova, its new passenger car, will prove to be as popular as its earlier model, Qualis, which has been phased out. The company is aiming at selling 45,000 units this year, said Mr Toyohiko Ino, ... More
Brand Quest


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In Depth

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Looking back
Mar. 13-Mar. 19
Nokia tops in Indian GSM mobile handset market: ORG study

Bagga family seals deal with Khodays — To handle spirit brands for 18 years


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