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Tuesday, February 08, 2005

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MARKETING

STRATEGY


Prime Hygiene plans new products; to go national
THE Mumbai-based Prime Hygiene Care Pvt Ltd harbour big plans for the hygiene market. The company is currently on the job of establishing a national footprint. Though just one year old, Prime Hygiene is not entirely new to the hygiene market - ... More

Balan Foods plans to launch vegetable juice mixes, yogurt-based drink
BALAN Foods, a Bangalore-based contract manufacturer of drinks, has decided to enter the growing juices and health drinks market with `Miruna Yo', its own yogurt-based drink. The company, which has already launched the yogurt drink in five ... More

COURTS/LEGAL ISSUES


`Competition Law can help achieve faster growth'
EFFECTIVE enforcement of the Competition Law can help a faster economic growth, said Dr Frederic Jenny, a judge of the Supreme Court of France, at a symposium organised by the Competition Commission of India here recently. Dr Jenny is ... More

ADVERTISING


TV loses share in ad industry pie
THE Indian advertising industry grew 9 per cent in 2004 to Rs 9,493 crore, fuelled by a 12-per cent growth in the print medium, which cornered ads worth Rs 4,100 crore for a 43-per cent share in the total pie. Television grew by only 6 per ... More

PROMOTIONS & OFFERS


Tata Tele, Sivaji Productions in mutual promotion deal
TATA Teleservices Ltd and Sivaji Productions have entered into "an understanding" to promote each other's products. The first in this experiment will centre around the latter's film, Chandramukhi, a Rajnikant starrer. The film will ... More

Travel the world — through MFs
GET bewitched by the Sphinx. Enjoy an optional Dhow Cruise Dinner tour. Ride the high seas of the Asia-Pacific. Lines picked at random from exquisitely produced travel brochures, you'd think. Wrong! These are being dished out by an outfit as ... More

RETAILING


RPG Retail launches Spencer's Hypermarket
SPENCER'S is back. The 100-year-old brand name, which evoked fond memories for so many generations of shoppers in erstwhile Madras, is the new name for RPG's hypermarket stores. RPG Retail decided to launch the Spencer's Hypermarket brand six ... More

Retail major Apna Bazaar to focus on building alliances
APNA Bazaar plans to achieve its natural high by establishing strategic alliances, and consolidating its operations, said Mr Mahesh Kambli after being appointed as the chief executive officer of the co-operative retail chain today. "We would ... More

IOC's retail marketing strategy
MANGALORE: The Mangalore Division of Indian Oil Corporation Ltd has upgraded its petrol bunk at Panambur to `Swagat Retail Outlet' as part of its retail marketing strategy. A company release said here on Monday that other Swagat outlets ... More

MARKETING RESEARCH


Kerala takes top slot in per capita consumer spending
IN line with its label as a predominantly consumer State, Kerala has come to occupy the top position in monthly per capita consumer expenditure (MPCE) both in the rural and urban sectors of the country. In the rural sector, the population ... More

BRANDS


Dabur may brush off Binaca
WITH the recent acquisition of Balsara's oral care brands, Dabur India Ltd appears to be in a dilemma over Binaca. The brand, which was acquired from Reckitt Benckiser in 1996, appears to have become redundant for Dabur after the Balsara ... More
Brand Quest


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Top Stories
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TV loses share in ad industry pie

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In Depth

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Looking back
Jan. 30-Feb. 5
Guinness UDV sets `million-case' target for Smirnoff vodka

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Nirma, Henko also to cost more


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