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Wednesday, January 19, 2005

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MARKETING

STRATEGY


ECCO makes Indian foray — Sets up 100 per cent arm
DANISH super-premium shoe brand ECCO has entered the Indian market. The company has incorporated a wholly owned arm, ECCO India Trading Pvt Ltd, after a five-year research of the market potential here. And even though it does not plan to set up a ... More

Café Coffee Day to expand overseas
CAFÉ Coffee Day plans to open 15 cafés in Dubai and hopes to open five in Austria. It also plans to enter the Chinese market with its chain of cafés said its CEO, Mr Naresh Malhotra. "We are actively looking for sites and locations and have ... More

TTK Prestige to launch modular kitchen products
PRESTIGE, the brand that propelled the company's growth in pressure cooker and cookwares, is set to become synonymous with complete kitchen solutions. TTK Prestige plans to extend its brand to the new business and has tied up with Italian ... More

EVENTS


CII brand summit to focus on `connecting with customer'
THE Confederation of Indian Industry has launched its third edition of the Brand Summit 2005 with the objective of sharing the learning gained from an increasingly integrated global marketplace. The first one was held in 1997 followed by one in ... More

ADVERTISING


Asian POP ad show begins tomorrow
POP Asia 2005, an exhibition-cum-conference on point-of-purchase advertising is scheduled to be held from January 20-22 at Nehru Centre, Mumbai. According to a press release, this is the first exhibition of its kind. POP Asia will address the ... More

BRANDS


HIT launches Bob the Builder licensing programme
THE huge popularity of Bob the Builder, an animation show on Pogo, has opened up merchandising opportunities. HIT Entertainment has launched the Bob the Builder licensing programme. Bob the Builder is one of the most successful pre-school ... More

NEW PRODUCTS & SERVICES


Toyota launches limited edition Corolla
TOYOTA Kirloskar Motor has launched a new limited edition variant of its top selling model Corolla. The company expects to sell 250 units of the Corolla Limited Edition 2005. All variants of the new Corolla will come with additional features ... More

Largest commercial aircraft A380 unveiled
THE A380, the largest commercial aircraft ever to be built, was unveiled here on Tuesday at the Airbus headquarters, at a glittering function attended by the four European Heads of State and chief executives of 14 leading airlines, representing ... More

Zenith Finesse launches DVDs
ZENITH Finesse (India) Pvt Ltd, specialising in high quality China-made gift items for corporates, in partnership with Goldyip Holdings of China, has formally launched a new range of audio-visual electronics items such as 6-in-1 DVD players and ... More

Hatsun Agro to launch Santosa brand of milk
According to the company's Chairman, Mr R.G. Chandramogan, Santosa, full-cream buffalo milk, will initially be introduced in Chennai on January 19, and in stages extended across Hatsun's entire network. With a turnover of over Rs 450 crore, ... More


Brand Quest


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Top Stories
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HCL Info Q2 net rises 13.5 pc

In Focus

BHEL Disinvestment
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Dabhol power regenerated
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Sethusamudram Canal Project
India Inc's overseas acquisition
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In Depth

Gender Justice
Simple Economics
Tax Talk
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Looking back
Jan. 9-Jan. 15
Telecom subscriber base up 31.42 pc in 2004

Is marketing key to box-office success?


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