The Hindu Business Line : Tuesday, January 18, 2005

CIL to go for e-auction route
COAL India Ltd (CIL) has finalised a new marketing strategy to sell coal to non-core sector consumers through the e-auction route. The objective of the strategy is to bring about more transparency in marketing of coal to non-core consumers who, ... More

EuroFitness enters India
EUROPEAN fitness equipment brand EuroFitness on Monday announced its foray into the Indian market through a tie-up with K&K Group, which owns the Fitness World brand. A company statement said EuroFitness equipment range has been successfully ... More

ADVERTISING

Cheil Comm bags Hyundai premium car accounts
HYUNDAI Motor India has awarded the advertising accounts of the Accent, Sonata, Elantra and Terracan to Cheil Communications. While the Sonata and Elantra accounts have moved from Saatchi & Saatchi, the Accent and Terracan accounts move from ... More

RETAILING

Piramal group to open more Piramyd stores
PIRAMAL Holdings Ltd (PHL) has lots in store for its retail chain in 2005. The first in series is branching out across North India. Piramyd Megastore, the in-house retail chain brand of PHL, will set up shop in Ludhiana and Ahmedabad by May and ... More

MARKETING RESEARCH

Airlines spend more on TV ads than print: AdEx
ADVERTISING on television by domestic airline companies rose from just over Rs 2 crore to about Rs 6 crore in 2004, a whopping 96 per cent of which was spent by the Government-owned Indian Airlines. Print spends, on the other hand, rose a mere ... More

FMCG unlikely to show value growth this year
THE fast moving consumer goods (FMCG) industry is passing through tough times. It not only registered negligible value growth in 2004 at around one per cent, analysts now expect that in 2005 this segment may fare no better. The year that has just ... More

PEOPLE

Shripad Nadkarni, Sharda Agarwal quit Coca-Cola
COCA-COLA India may soon need to revamp its marketing team in Mumbai. After months of speculation, its Vice-President Marketing, Mr Shripad Nadkarni, put in his papers on Monday. Also following suit is Director Marketing, Ms Sharda Agarwal. Both ... More

NEW PRODUCTS & SERVICES

Sun launches second Malayalam channel
The channel offers non-stop entertainment and supplements Surya TV, Sun Network's Malayalam channel, which offers mega-serials, talk shows, news and views. Official sources said that the programming on the new channel would be similar to SCV, ... More

Brand Quest

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