Financial Daily from THE HINDU group of publications
Friday, Jan 07, 2005
Financial Daily from THE HINDU group of publications Friday, Jan 07, 2005 |
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Marketing
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Strategy Logistics - Roadways Ticket to riches K.K. Mustafah
The competition among private bus services in Kerala has become so stiff that they have started adopting new marketing gimmicks. Shown here is the `Whiteline Service' scheme introduced by the Vyttila Circular Bus Owners' Association where the passengers stand a chance to win a gold coin in the lucky draw based on the numbers on their tickets.
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