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Friday, January 07, 2005

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STRATEGY


Ticket to riches
The competition among private bus services in Kerala has become so stiff that they have started adopting new marketing gimmicks. Shown here is the `Whiteline Service' scheme introduced by the Vyttila Circular Bus Owners' Association where the ... More

ADVERTISING


Life insurance ad spends up 84 pc
LIFE insurance advertising on television between January and November 2004 registered a rise of 84 per cent over the corresponding period in 2003. The total amount spent up to November was Rs 257.5 crore (Rs 139.7 crore). Life Insurance ... More

CHANNELS AND FRANCHISES


HLL to focus on franchisee route for Modern bread
ABOUT two years after completing the acquisition of Modern Foods India Ltd (MFIL), Hindustan Lever Ltd (HLL) has decided to de-emphasise direct bread manufacturing operations and focus predominantly on the franchisee route, leveraging the ... More

RETAILING


Bally enters India with its first store in Mumbai
BALLY, a Switzerland-based leader in luxury products launched its first store in Mumbai at the Grand Hyatt on Tuesday. The Mumbai store is in line with the new generation stores that Bally has opened in the US and South East Asia. The store ... More

NEW PRODUCTS & SERVICES


P&G relaunches Ariel in two variants
PROCTER & Gamble today relaunched Ariel in two new variants while keeping prices constant. P&G, which owns global fragrance brands including Hugo Boss, Lacoste, Old Spice and Valentino, decided to combine the cleaning function of a detergent More

Maran launches system for better use of spectrum
THE Minister of Communications and IT, Mr Dayanidhi Maran, today launched an Automated Spectrum Management System (ASMS) with features aimed at optimising the use of scarce spectrum resource. "The system has two components, namely ASMS and ... More


Brand Quest


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Top Stories
Decade-old RBI probe questions fund mop-up by RIL satellite cos


ADC cut to benefit VSNL, Bharti; MTNL to take a hit

Big response for `.in' domain from India Inc

Soaring sugar prices trigger cane war

Banks have enough to spare for infrastructure projects

Bloodbath at the bourses continues

In Focus

BHEL Disinvestment
The Yuan Revaluation
Dabhol power regenerated
Tracking the rains
Sethusamudram Canal Project
India Inc's overseas acquisition
More

In Depth

Gender Justice
Simple Economics
Tax Talk
More

Looking back
Dec. 26-Jan. 1
Amul extends milk outsourcing to hike sales

Unconventional advertising media gather steam

Competition intensifies in petroleum retail market

When organised retail came into its own


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