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Our Bureau

Mumbai , Dec. 7

MARUTI Udyog Ltd's (MUL) tie-up with State Bank of India for car financing has been paying rich dividends, according to the company's Managing Director, Mr Jagdish Khattar.

The bank's huge network of branches and customer portfolio spanning several professions is proving useful in MUL's efforts to improve the market penetration of its models.

The latest mine of potential customers, which the car manufacturer has discovered, is the mass of teachers who bank with SBI.

From a marketer's perspective, they appeared an ideal consumer base to tap into, particularly given the high incidence of married couples in the teaching profession. Aiding the economics of car ownership was the fact that, after the last Pay Commission, there entered a degree of uniformity in salary levels for teachers nationwide.

More Stories on : Performance | Strategy | Consumer Finance | Cars

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