The Hindu Business Line : Broadcasters told not to accept ads from defaulters

A JOINT Committee of the Indian Broadcasting Foundation (IBF) and Advertising Agencies Association of India (AAAI) have advised all the IBF members not to accept any further advertising business from defaulting advertisers such as Samsung, Motorola and Reckitt Benckiser with effect from November 10, 2004, says an AAAI press release.

In the last IBF-AAAI Joint Committee meeting held on November 2, 2004, its members observed that these companies had been consistently defaulting and had not cleared the dues despite specific meetings with them by the Joint Committee. "It has been increasingly observed by the Joint Committee, AAAI members have not been able to meet their entire obligations to pay broadcasters within the credit period since their advertisers are in default in meeting their dues to these AAAI member agencies," said the release.

The Joint Committee felt that many advertisers were not paying their agencies on time and if this trend continued, all those advertisers would also face similar action. Advertisers have been warned through their agencies of IBF-AAAI concern relating to delays in payment, and if things do not improve, IBF members could be advised not to carry these advertisers' commercials as well, said the release.

The IBF members had earlier stopped the advertising of BPL Ltd. and Ozone Ayurvedics in the past due to the constant default.

The IBF is a duly constituted body representing major broadcasters in television and AAAI represents major advertising agencies. Both these bodies signed an agreement on February 16, 2001, primarily to oversee aspects related to advertising.

The IBF-AAAI Joint Working Committee has been regularly meeting for over three years now and through their collective effort, has substantially reduced the advertising dues of various broadcasters, says the release.

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