The Hindu Business Line : Monday, November 01, 2004

STRATEGY
Drop in fares boosts Air Deccan's profits
THE decision of low-cost airline Air Deccan to slash fares at a time when other airlines raised them, seems to be paying rich dividends. Its Managing Director, Captain G.R. Gopinath, told Business Line that the trunk route operations ... More

RURAL MARKETING
`Special strategies needed for rural markets'
IN order to reap the benefits of the rural market, which accounts for about 70 per cent of the Indian population with over 70 crore people, companies need to identify the rural community's specific requirements, provide tailor-made solutions and ... More

RETAILING
Spencer's opens home theatre gallery in Chennai
TO tap into the home theatre segment that is set to grow at 30 per cent, the Spencer's Super Store has launched a home theatre gallery. This 3,000 sq ft gallery will house all the leading brands in four acoustically treated zones. Mr B.A. ... More

Brand Quest

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