MARKETING
STRATEGY
Philips slashes prices for Diwali
PHILIPS India Ltd has slashed the prices on its range of consumer electronics for the Diwali season, and has earmarked Rs 20 crore to spend on advertising and promotional activities during this period. In certain categories, the company has ...
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ADVERTISING
Anugrah Madison unit in Mumbai
ANUGRAH Madison Advertising Pvt Ltd, specialist in rural marketing and a founder member of the Rural Network, has opened an office in Mumbai. Mr Saumen Roy, who was earlier with Linterland in Mumbai, has joined Anugrah Madison as the Business ...
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CHANNELS AND FRANCHISES
Franchise India buys Dosa Plaza
FRANCHISE India Holdings Ltd (FHIL), a franchising consultancy, recently acquired Mumbai-based fast-food chain Dosa Plaza's 50 outlets. It now plans to open 50 more such outlets across other major metros. Dosa Plaza was owned by an ...
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RETAILING
Trent into mass market retailing
TRENT Ltd, a Tata Group company, on Tuesday announced its foray into mass-market retailing with the launch of Star India Bazaar and said that the first outlet of the hypermarket chain would open in Ahmedabad by November. Trent, which already ...
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Ha! Ha! It's a fest at Shoppers' Stop
RETAIL is getting innovative and even quirky, at least as far as in-store events go. While LifeStyle recently introduced the concept of Weekends in its stores featuring performances by a band, Shoppers' Stop is launching a month-long `Ha! Ha! Ha! ...
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McDonald's opens Bangalore outlet
MCDONALD'S, the world's leading food service retailer, has entered Bangalore with the launch of its first restaurant at the Forum mall on Hosur Road. This marks its foray into the southern market. The Bangalore outlet is launched under licensee ...
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MARKETING RESEARCH
HBO is India's `leading English movie channel'
HBO on Tuesday said it has emerged as the leading English movie channel in the country. According to an official statement citing TAM India, HBO featured the three highest rated movies across English movie channels in the 12-month period, ...
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BRANDS
Best telecom brand award for Airtel
BHARTI Tele-Venture's Airtel has bagged the award for the world's best communications brand of the year, at the World Communication Awards 2004, set up by London-based Emap Communications Group. The world's leading brands, including Orange, ...
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PEOPLE
Bates CEO Agarwal resigns
MR Rajiv Agarwal, Managing Director & CEO of Bates India, has resigned. He has put in his papers for the second time to Mr Ranjan Kapur, Country Manager, WPP. Prior to joining Bates, Mr Agarwal had had an eight-month stint with rmg David, ...
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TRENDS
Star sparkles with gold & 67 lakh SMS
Star India had hit upon the idea of conducting a reverse auction of gold jewellery, worth Rs 20 lakh, of a protagonist in its serial, Kahiin To Hoga. And 67 lakh text messages later, Ms Jaya Jaitley, 35, Senior Tax Assistant at the Income ...
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NEW PRODUCTS & SERVICES
Kinetic bullish on auto components sales — Launches Comet at Rs 1.67 lakh
TWO-WHEELER maker, Kinetic Engineering Ltd, is betting on making a mark in the fast growing auto components' arena. It plans to increase sales of components to companies such as Visteon Corp. and Bajaj Tempo Ltd. "Kinetic plans to sell Rs 60 ...
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Brand Quest
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