MARKETING
STRATEGY
BT Broadcast Services in pact with DTH licencee
`Necessary set-top boxes or dish packages will be sold to consumers through Zee TV's 10,000 resellers.'
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Airtel post-paid tariffs reduced
Following the footsteps of the Hutch group, GSM cellular player Bharti reduced post-paid tariffs for its Airtel services on Tuesday, introducing Airtel-to-Airtel rates of Re 1 per minute on its Plan 150 pack. There had been a spate of ...
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ADVERTISING
Triton Comm plans alliances, buyouts to foray into events
TRITON Communications, the Rs 175-crore ad agency, will announce a strategic alliance or buyout in the areas of events and promotions in two months, besides eyeing Chennai, as part of its expansion plans. Speaking to Business Line, Mr ...
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JWT plans segmented campaign to promote Pondicherry Tourism
"The idea of weekend holidays in Pondicherry will be aggressively promoted among potential domestic tourists."
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RETAILING
BPCL joins hands with Namakkal poultry body
IN a bid to expand its share in the truck operators' heartland of Namakkal, the public sector oil company Bharat Petroleum Corporation Ltd (BPCL) has teamed up with the Namakkal-based poultry industry to market petroleum products. The ...
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MARKETING RESEARCH
A CAS of status quo in Chennai
THE conditional access system (CAS) is one-year-old in Chennai today but the city's television viewing populace still doesn't seem fascinated by set-top boxes — devices that help access pay channels. According to estimates, over 40,000 ...
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NEW PRODUCTS & SERVICES
ABC Asia channel to be launched in India
ABC Asia Pacific, Australian Broadcasting Corporation's free-to-air international satellite television and online service is being launched in India. Currently available in 6.5 million homes in over 30 countries, ABC Asia Pacific will be ...
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Skoda plans 2 new models; launches turbo petrol engine car
VOLKSWAGEN group company Skoda Auto India is planning to launch two more models in the current year including an automatic diesel variant of the premium sedan L&K. The company also plans to roll out an Octavia variant based on a new platform ...
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Brand Quest
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