MARKETING
STRATEGY
To offer free mediclaim cover — Medicine Shoppe in pact with Oriental Insurance
IN a bid to boost its loyalty programmes, pharma retail company Medicine Shoppe India has tied up with Oriental Insurance Company to offer free mediclaim policy to customers. This initiative follows the success of Medicine Shoppe's first free ...
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Hind Lever eyes hospitals to extend Domex reach
HINDUSTAN Lever intends embarking on a co-branded certification programme with top hospitals across the country for its Domex brand of cleaning disinfectant. Appointing its media planning and buying agency, Mindshare Fulcrum's division Local ...
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Toshiba plans to launch flat TVs with upgraded tech
TOSHIBA India is planning to introduce an upgraded version of the `Realism in Sound' technology in its 21 and 29 inches flat TV sets next month. The basic version of the technology was developed and introduced last year specifically for the ...
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IPR
RPG gets cyclosporin patent
MUMBAI: RPG Life Sciences Ltd has been granted a patent for its novel drug delivery system (NDDS) in cyclosporin formulations by the Registrar of Patents, Republic of South Africa. This is the first of the patents to be granted in the ...
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CHANNELS AND FRANCHISES
BPL ends marketing pact with German major Loewe
BPL Ltd has said that its arrangement with German consumer electronics and multimedia major, Loewe AG, for marketing and distributing high-end colour televisions (CTVs) and video display solutions in the country is no more in place. BPL had ...
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MARKET SHARES
Jet Airways tops in domestic circuit
THE private sector airline, Jet Airways, occupied the number one spot in the domestic market among the four scheduled airlines operating in the country during 2003-04. Official sources said that during 2003-04, Jet Airways, which carried 68.98 ...
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RETAILING
Retailers in AP plan `Amul Yatra' to Gujarat
A GROUP of 45 retailers of Amul products in Andhra Pradesh are going on a two-day `Amul Yatra' to Gujarat, home to the dairy major. They will visit remotest villages of Gujarat to see for themselves how the organisation is working. During the ...
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STANDARDS & BENCHMARKS
Packaged water alright, but is it genuine?
FOR every one licensed manufacturer of packaged drinking water in the State, there are two unlicensed manufacturers, estimates the Bureau of Indian Standards. Karnataka has about 70 licensed packaged water makers under its control but there ...
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Now, a quality assurance stamp for silk products
INDIA, the largest consumer and second largest producer of silk in the world, will soon have its own quality benchmark - the Silk Mark. The Silk Mark Organisation of India (SMOI), a recently registered body sponsored by the Central Silk ...
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Hallmarking scheme seeing traction
The BIS is also focussing on the gold hallmarking scheme through independent hallmarking labs recognised by the BIS and has so far got 780 jewellers selling under the BIS license. The scheme has seen considerable traction in the West and ...
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NEW PRODUCTS & SERVICES
Allied Domecq's celebration packs of Teacher's 50
ALLIED Domecq Spirits and Wine Pvt Ltd today announced the launch of limited edition celebration packs of Teacher's 50, a premium 12-year old scotch and Teacher's Highland Cream Scotch Whisky. The company said it will also launch miniature ...
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Bharti launches mobile services in UP (East)
BHARTI Cellular Ltd, a subsidiary of Bharti Tele-Ventures on Monday announced the launch of its GSM mobile services in Uttar Pradesh (East). Announcing the launch of the service in Lucknow, Bharti said it plans to invest Rs 150 crore in the ...
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Natco launches new drug
HYDERABAD: Natco Pharma Ltd has launched "Cantret", a drug for treatment of ovarian cancer. According to a company press release here on Monday, Cantret (altretamine 50 mg) are being made available in India for the first time. The ...
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Acer notebook at Rs 45,000
Brand Quest
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