MARKETING
STRATEGY
BSNL cuts STD rates 33 pc — 60% reduction in mobile tariff
ADDING fuel to the ongoing tariff war, Bharat Sanchar Nigam Ltd (BSNL) on Friday announced major tariff cuts for its 40 million subscribers, which include a 33 per cent reduction in STD charges. The company has also reduced local call tariffs for ...
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Hutch extends flat tariffs to post-paid plans
TAKING the mobile price war a step further, Hutch today extended its `flat rate' tariff structure from its pre-paid service to its post-paid service on its Talk 150 plan. The mobile rate war, started by Reliance Infocomm on August 15, has so ...
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Lotus Chocolate Company sets sights on low-end market
AFTER a bad patch, Lotus Chocolate Company is trying to regain lost ground and capture the low-end market through a focussed campaign in schools, parks and retail outlets. The company is also expecting to strengthen its industrial chocolate ...
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Now property purchase in Pune comes with warranty
PROPERTY buyers in Pune will soon be in a position to buy a property of their choice with the peace of mind that comes from knowing that the brand they put their money is backed with a warranty. Gera Developments, one of the city's oldest ...
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Hitachi mulls launching refrigerator range
"Hitachi is very strong in the international market. However, the company is yet to decide when to enter the Indian market."
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Godfrey Phillips unveils mobile smoking lounge in Mumbai
NOW, a mobile smoking lounge too for Mumbai residents. Cigarette manufacturer, Godfrey Phillips, today unveiled Mumbai's mobile smoking lounge - an air-conditioned mini bus that will move around the city and park at various points. Smokers ...
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ADVERTISING
Western Rly Mumbai clocks 68 pc rise in ad revenue
ADVERTISING revenue of Western Railway in Mumbai, which extends from Churchgate to Surat, rose by 68 per cent to Rs 14 crore for 2003-04 against Rs 8 crore in the previous year. According to sources in Western Railway Mumbai division, ...
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RETAILING
`Smart Kitchen' outlets of TTK Prestige to go national soon
TTK Prestige, manufacturer of kitchen appliances, is in the midst of an exercise to fuel foot falls into its Smart Kitchen outlets which is all set to go national. The company plans to grow the Smart Kitchen brand by offering a variety of ...
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BRANDS
ITC Foods withdraws Bischips snack brand
DISTRIBUTION hurdles have forced ITC Foods to withdraw its snack food brand, Bischips, from the market. Mr Ravi Naware, Chief Executive of ITC's food division, told Business Line, "We have withdrawn Bischips since we could not sustain ...
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NEW PRODUCTS & SERVICES
Blue Star introduces new range of split A/C
BLUE Star Ltd has introduced a new range of mega split air-conditioners for the light commercial market such as small offices and showrooms. The three-tonne air-conditioner is priced at Rs 47,000, said Mr T.G.S. Babu, Executive Director. The ...
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Brand Quest
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