MARKETING
STRATEGY
SBI kicks off fresh retail loan bait with Onam offer
WAIT before you rush to your bank to ditch your floating rate loan accounts and plumb for a fixed rate system, even at the cost of a stiff service charge in the bargain. Despite the inflationary spiral racing to eight per cent levels, interest ...
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Music channels bank on talent hunt, reality shows
WHAT should music channels do to get viewers' attention for long spells? Go beyond music. With a share of just 2 per cent of total viewership, music channels are doing precisely that — either planning or running a series of reality shows, ...
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Voltas to break price barrier in more segments
WITH its `mass-market' pricing strategy paying dividends, Voltas is looking to break the price barrier in more categories in the forthcoming months. The company had earlier this year rolled out a window air-conditioner priced below Rs 10,000, ...
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POLICY
Competition Act changes may dilute panel's powers
THE logjam on provisions of the Competition Law may end soon. The Government has decided to suitably amend the Competition Act to enable smooth implementation of the Act. Among the provisions likely to be amended include the one on execution ...
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DIRECT MARKETING
K-Link Healthcare to market local product
K-LINK Healthcare, the Indian arm of Malaysian direct sales company, K-Link International, is procuring its first local product from a Kochi-based contract manufacturer, Arjuna Herbal Extracts. The new product, made of flax seeds, supposedly ...
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MARKET SHARES
Sony aims 50% increase in sales
SONY India, the 100 per cent subsidiary of Japanese consumer electronics giant Sony Corporation, has projected sales of over Rs1,200 crore for fiscal 2005, an increase of over 50 per cent mainly through new products and IT-related peripherals, ...
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Diebold to launch teller assist system
WITH the ATM market set to grow at 30 per cent annually, Diebold Systems has come out with strategic approach of segmentised marketing to improve its market share. Its experiment with the introduction of Island ATM and offering of mobile ATM ...
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RETAILING
Café Coffee Day plans Rs 20-cr expansion
CAFE Coffee Day is on an expansion spree. The company is not only planning to add 30 more outlets in the domestic market, but also looking at a presence overseas with a combined investment of Rs 20 crore this fiscal. "We were the first entrants ...
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PIRACY
`India, China hotspots for fakes' — HP rolls out multi-pronged battle
IDENTIFYING India and China as the hotspots for IT consumable counterfeits, Hewlett Packard (HP), has called for setting up special Intellectual Property Rights (IPR) cells in the police department and IPR tribunals. "India and China are hot ...
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OUTLOOK
KBC may be back on air in next April
STAR Plus is expected to begin airing the remaining 85 episodes of popular game show Kaun Banega Crorepati (KBC) from April next year with Amitabh Bachchan back in the hot seat. While the programme format will remain the same, some new ...
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TRENDS
`Low-cost airlines no threat to Rlys'
THE Railways is unfazed by the moves of some airlines to offer dirt-cheap fares across select routes. According to the Railway Board Chairman, Mr R.K. Singh, the low-fare offerings by airlines would not wean away the Railways' high-end ...
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Brand Quest
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