MARKETING
STRATEGY
Union Bank plans kiosk-like outfits
UNION Bank of India is contemplating to take the organic route to grow, albeit in a different way. "We are not looking at mere expansion of branch network in hitherto unexplored locations. We are planning to set up kiosk-like "outfits" in ...
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VoiceGate value-adds for BSNL in AP Circle
VOICEGATE Technologies has announced the launch of two new value-added services for Bharat Sanchar Nigam Ltd (BSNL) that were inaugurated by Mr Sanjay Kumar, the Chief General Manager of BSNL (AP Circle). One relates to Tele-Classifieds and other ...
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Pepsi looks at packaging to drive consumption
AFTER reworking the pricing strategy to drive value growth in soft drinks, PepsiCo India is thinking about changing the way its products are packaged and sold at present. As of today, PepsiCo's soft drinks brands are sold in 200 ml and 300 ml ...
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Aaj Tak pact with Set MAX for cricket updates
AAJ Tak and Set MAX have entered into an exclusive marketing tie-up for the forthcoming Videocon Cup - Super Challenge 2004. MAX will provide access to its commentators and other panellists to Aaj Tak for its half-hour cricket capsule, ...
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India Post offers pick-up service for regular mail in Kerala
THINK of a situation in which the postman not only delvers mail, but also starts collecting mail from your home or office. Very soon, this scenario could be a reality for people living in Kerala if a pilot project currently being developed by the ...
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PROMOTIONS & OFFERS
Adidas sharpens focus on tennis
Speaking to Business Line here, the Brand Manager, adidas India Marketing Pvt Ltd, Mr Sriram Darbha, said the company is keen on developing the game, starting from the grassroots. Along with Madras Cricket Club, adidas is organising the ...
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CHANNELS AND FRANCHISES
Cosmos Bank, Bajaj Allianz in marketing arrangement
COSMOS Bank, the multistate scheduled co-op bank, had tied up with Bajaj Allianz General Insurance Company for distributing latter's insurance products. Talking to presspersons, Mr Kamlesh Goyal, Chief Executive Officer, Bajaj Allianz, said ...
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HPCL outlets to vend Faber cooking range
FABER-India, the joint venture of Faber SpA of Italy and Heatkraft of Pune, has joined hands with HPCL and Whirlpool to tap the domestic kitchen appliances market. Talking to presspersons, Mr Pralhad Bhutada, Managing Director, said the ...
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RETAILING
ONGC to enter petrol retailing by fiscal-end
OIL and Natural Gas Corporation will enter the petroleum retailing business this fiscal. In the first phase, the company will open retail outlets under the ONGC brand name to be followed by outlets of Mangalore Refinery and Petrochemicals Ltd ...
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MARKETING RESEARCH
Refrigerator sales way behind projections
"The revival of the monsoon during the latter part of the season might just help the sector post a growth of 5 per cent."
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TRENDS
Sales jobs — not many takers around
MR ARUNACHALAM, a franchisee of a leading consumer goods major, is still reeling from shock. He had advertised a few weeks ago, in a leading newspaper, inviting applications for the job of a salesman to sell some medical products. In the first ...
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NEW PRODUCTS & SERVICES
New PowerEdge servers from Dell
DELL on Friday announced a new line up of PowerEdge servers aimed at improving performance and capacity for core business and high performance applications. "The dual processor PowerEdge 1800, 1850, 2800, 2850 servers and OpenManage 4 Systems ...
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`Magma ChamatCar' loan scheme at 2.87% flat
MAGMA Leasing Ltd, the city-based retail finance company, has launched "Magma ChamatCar", a special car loan scheme with a flat interest rate of 2.87 per cent. On a reducing balance basis, the rate offered works out to 7.5 per cent. The ...
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Ford eyes 27,000 Ikons sales this year
FORD India Pvt Ltd has targeted sales of 27,000 units of the Ford Ikon in the domestic market in 2004. Last year, the company sold 18,500 Ikon variants in India. Besides, in the calendar year 2003, Ford India exported 24,000 units of the Ikon ...
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Digital hearing aids from Widex
The Managing Director of Widex India, Mr T.S. Anand, with renowned theatre personality and brand ambassador of the company, Zohra Segal, at the launch of the company's digital hearing aids in the Capital on Friday. ...
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Coconut milk powder launched in Kerala
KOCHI: The Irinjalakkuda based KPL Oil Mills Pvt Ltd, one of the leaders in the edible oil market, has introduced its new product KPL Shudhi Coconut Milk Powder in the market to coincide with the Onam festival season. The 100 gm packet, ...
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Brand Quest
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