MARKETING
STRATEGY
Zee Network extends customised feed
ZEE Network has extended its customised feed to Hong Kong, the Philippines, Indonesia, Thailand and Japan. Zee earlier launched its dedicated Zee TV beam in Singapore. Zee TV is expected to launch local programming for these countries. ...
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Gold's Gym to open centre at Worli
MUMBAI: GOLDS' Gym, an international gym chain, has added a centre in Mumbai's suburb of Worli. Golds' Gym will be investing around Rs 1.5 crore in the Worli facility and plans to launch it in a couple of months. ...
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Programming, reach improve CNBC revenues
A PROGRAMMING mix that appeals to a wider audience and distribution reach to smaller cities are two factors that have pushed CNBC on an upward revenue curve. The channel is poised to grow its revenues further primarily because its viewership ...
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Essilor SRF looks to acquisitions for growth
THE Bangalore-based Essilor SRF Optics Pvt Ltd, a joint venture between Essilor International S.A and SRF Ltd, is looking at growth in India by acquiring and franchising processing laboratories. Mr B. Jayanth, Managing Director, Essilor SRF ...
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EVENTS
`Marketing must permeate to the grassroots'
URGING young marketing professionals to help build `Brand India', Mr Praful Patel, Civil Aviation Minister, today asked young managers to make an effort to understand the Indian ethos, as 60 per cent of India still lives in the villages. Mr ...
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ADVERTISING
Is this licensed?
The Bangalore Metropolitan Transport Corporation has made it mandatory for BMTC and all private transport vehicles to get licences to display commercial advertisements on their vehicles by paying the stipulated fee as per advertisement by-laws. ...
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PROMOTIONS & OFFERS
Srikkanth is Varilux brand ambassador
FORMER Indian cricket captain Krishnamachari Srikkanth has been signed on as the brand ambassador for Varilux, a brand of progressive spectacle lenses from Essilor SRF Optic Pvt Ltd, the France-based manufacturer of plastic and polycarbonate ...
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RETAILING
Dior opens outlet in Hyderabad
WHAT is common to Harley Davidson bikes and Christian Dior watches? Both make fashion statements. Interestingly, the latter makes designer watches that suit the style of such beautiful machines and their enviable owners striking a common chord. ...
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MARKETING RESEARCH
Hutch's Mumbai clients pay the highest
HUTCHISON'S subscribers in Mumbai pay the highest mobile bills in the country at an average of Rs 670 a month. While average revenue per user for cellular operators have been on the decline by over 6 per cent, Hutch's revenue per subscriber in ...
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PIRACY
CII alliance to check piracy, counterfeiting
THE Confederation of Indian Industry has announced the formation of an anti-counterfeiting/piracy alliance with the objective to spread awareness among stakeholders, enforcement agencies and consumers and sensitise them to the need for ...
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Gillette call against fakes
NEW DELHI: Gillette India Ltd has called for stricter vigil on the part of consumers and greater resolve among the business community for tackling the menace of counterfeit and grey market products. According to senior company ...
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NEW PRODUCTS & SERVICES
Samsung brings out India-specific packs of storage media devices
SAMSUNG Corporation has introduced India-specific packs to counter the grey market in the storage media device segment. In a release to the media, the company said it had a 27 per cent share of the branded market in the segment. Mr Rajiv ...
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Topsgrup launches emergency service
THE Rs 125-crore Topsgrup, engaged in providing security solutions, on Wednesday launched an Emergency Response Service called Topsline, which is modelled on the lines of the internationally acclaimed 911 response and rescue service. The ...
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Zenith aims to double market pie with new laptops
ZENITH Computers Ltd expects to double its share in the Indian laptop market to around 6 per cent in the current financial year, following the launch of its new range of seven laptops on Wednesday. Priced attractively between Rs 32,000 to Rs ...
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Betty Crocker mixes launched in India
US food giant General Mills on Wednesday launched the Betty Crocker range of dessert mixes in India. These include Devil's Food Cake Mix, Chocolate Fudge Brownie Mix, Chocolate Chip Cookie Mix and an all-purpose baking mix called Bisquick. The ...
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Brand Quest
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