MARKETING
STRATEGY
Matching effort to boost ePost service
THE Department of Posts has started sending mailers in the form of a greetings message to match seekers by scanning the matrimonial advertisement inserts in dailies. "We are on the job. The Coimbatore Railway Mail Service is now picking up ...
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Channel [V] hunts for Super Singer
TAKING a break from Pop Stars, Channel [V] has decided to embark on yet another talent hunt search called `Super Singer'. This new talent hunt show joins the bandwagon of reality shows to be aired in Sony, Zee and even Sahara TV. However, Mr ...
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Dabur to join shampoo price wars — To launch one-rupee sachet to drive volumes
Nearly four months after the first price cuts were announced by Hindustan Lever and Procter & Gamble, Dabur India Ltd has decided to cut Vatika shampoo prices by 20 per cent from next month besides launching the brand in one-rupee sachets to ...
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ADVERTISING
Canco strikes gold at NY Festivals
CANCO Advertising has won a Gold Midas Award at the New York Festivals Midas Awards that honours the Best in Financial Services Communications Worldwide. The winning entry — a print ad titled `Tiger Claws' — was created for HDFC ...
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Now, a 24-hour channel for ads!
HAVE you heard of a channel dedicated to advertisements. If this sound's funny, better be serious about it. Come September 6, the world's first TV Channel will go on air. The first 24-hour TV channel dedicated to the world of advertising, ...
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PROMOTIONS & OFFERS
Preity Zinta is brand ambassador for `Head & Shoulders'
PROCTER & Gamble India today announced actress Preity Zinta as its new brand ambassador for `Head & Shoulders' anti-dandruff shampoo. Among celebrities that have endorsed this brand earlier are actress Pooja Bedi and cricketer Ajay ...
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CavinKare signs on Irfan Pathan
CAVINKARE Pvt Ltd, which made a foray into the foods business last year with the acquisition of Ruchi pickles, has signed on the rising star of Indian cricket, Irfan Pathan, to endorse its forthcoming health foods range. To begin with, Pathan ...
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Vasool Raja on AirTel
AIRTEL's customers can download contents of the Kamal Haasan starrer, Vasool Raja MBBS, and participate in contests based on the movie. Addressing a press meet here today, Mr Raghunath Mandava, Vice-President - Sales and Marketing ...
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RETAILING
Plastic money boosts retail spend
RETAIL spending in India is largely done by credit cards, according to a recent published report. They account for over 45 per cent of retail spend and are expected to touch 65 per cent over the next three to five years. This may well be true ...
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BRANDS
India Tyres to explore possibility under Dunlop brand
The management of India Tyres is waiting for a response from the dealers so that the company can open negotiation with the Chinese tyre makers.
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TRENDS
Smirnoff Red holds its own against variants
THE cannibalisation bySmirnoff Twist, the flavoured vodka that was launched more than a year ago in the domestic market, on the mother brand Smirnoff Red has been minimal and well below the expected levels, Guinness UDV said. The top company ...
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NEW PRODUCTS & SERVICES
Ford retires high-cost debt; Fusion launch likely in Nov
Mr Friedman said the company was cash flow positive and immediate growth would be funded through internal accruals.
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APC launches inverters
BANGALORE: American Power Conversion on Tuesday launched power inverters specifically designed for domestic and small establishments to run their basic lighting, television and fans. Specifically designed for India, the pure sine wave ...
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Brand Quest
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