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Monday, August 09, 2004

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MARKETING

STRATEGY
MTNL teams up with BSNL to target corporate clients
STUNG by the exodus of its high net worth corporate customers to private telephony operators, Mahanagar Telephone Nigam Ltd, operating in the Mumbai and Delhi circles, is now cashing in on its cousinship with Bharat Sanchar Nigam Ltd to offer ... More

ADVERTISING
MNCs ad(d) spice to lure the right talent
WITH the technology sector on a massive recruitment drive over the last few quarters, the recruitment advertisements have become extremely aggressive and innovative aimed at attracting the best talent. Interestingly, though the IT sector does ... More

PROMOTIONS & OFFERS
Asianet's gift scheme
THIRUVANANTHAPURAM: Asianet Satellite Communications has announced the launch of `Sammana Samridhi', a gift scheme for new and existing subscribers in connection with Onam. A spokesman said here that the scheme was being designed in a ... More

TRENDS
Now, Spiderman pencil
A vendor in Bangalore selling pencils with Spiderman top to cash in on the latest craze among children. Each pencil costs Rs 10 and has evoked a favourable response. ... More

Bajaj sells 1 lakh CT 100 bikes
Bajaj Auto has set up a record by selling one lakh CT 100 bikes in 81 days since its launch in May in the country, according to Mr B.K Senapathi, regional sales manager. At a press meet here on Sunday evening, he said it was an instant hit in ... More


Brand Quest



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Top Stories
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Looking back
Aug. 1-Aug. 7
Revenue per mobile user down 64 pc in 5 yrs

Dabur to focus on southern markets — To customise products and packaging to regional palate

Tata Tele fixed wireless subscribers top 1 million

`It's time to tap rural goldmine'

1.66 million new cell customers in July


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