MARKETING
STRATEGY
Samsung banks on cyber games
SAMSUNG India Electronics Ltd, has launched Cyber Olympics — The World of Cyber Games 2004 — that would enable the company reach out its products in the market place and ensure higher connect for PCs. The Head of IT Division of ...
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ADVERTISING
Triton to handle creatives for Yes Bank
YES Bank Ltd announced that it had chosen Triton Communications as the principal communication agency after a multi-agency pitch comprising Ambience Publicis, Grey Worldwide, ANC and Triton Communications. Mr Ali Merchant, Founder Director, ...
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Mudra South to handle all Nutrine brands
NUTRINE has assigned its brand communications work on its confectionery range to Mudra South. The agency already handles a part of the Nutrine portfolio: Nutrine Naturo and Nutrine Maha Lacto. The entire business would be worth Rs 10 crore. ...
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CHANNELS AND FRANCHISES
Ford India opens dealership facility at Tiruchi
The Managing Director and President, Ford India, Mr David Friedman, inaugurating the facility, said Rockcity Ford offered the best global practices and processes for superior customer service and enhanced user experience through its world class ...
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RETAILING
Ebony to invest another Rs 100 cr on expansion
EBONY Retail Holdings Ltd is betting on the impending retail revolution in India to target more than five-fold growth in the next four years. The company, which at present has eight outlets, plans to invest up to Rs 100 crore to put up another ...
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Philips exclusive outlet in Kochi
KOCHI: Philips India Ltd has opened its exclusive outlet, Arena, at Kochi to showcase its entire consumer range of products under one roof. The company plans to open five more showrooms in the State by the end of this year. Mr Suresh ...
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MARKETING RESEARCH
aMap brings TV ratings online
MEASURING TV viewership is set to change with the entry of India's first online audience rating service - aMap (audience Map) - from Ahmedabad-based Audience Measurement and Analytics. TV viewership data is gathered every morning between ...
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BRANDS
MPEDA to launch logo scheme for value-added seafood products
The scheme is part of the measures the authority plans to take to revive exports that have declined 6.6% last fiscal.
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NEW PRODUCTS & SERVICES
Apple unveils iPod mini in India
MUSIC lovers in India looking for a player that combines ultra portable design, song capacity and audio performance can finally rejoice with Apple today announcing the launch of iPod mini, a small portable player that holds up to 1,000 ...
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Yash Birla Group to launch educational books
YASH Birla Group has tied up with Gareth Steven Publishing of the USto launch Shloka Publications, a publishing house with a portfolio of educational reference books and materials for children. The new range, known as the Shloka Educational ...
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Torrent launches painkiller
TORRENT Pharmaceuticals Ltd has launched Etoricoxib, the new generation anti-arthritic drug under the brand name Torcoxia. Etoricoxib is the latest in a new class of painkillers called Cox-2 inhibitors that have a higher safety profile such ...
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New Shakti Office software
CHENNAI: CK Technologies has launched its latest version of low-cost personal computer (PC) operating system that is ten times cheaper than some of the software currently available in the market. The Shakti Office 1.72 software is ...
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Brand Quest
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