The Hindu Business Line : Saturday, July 31, 2004

ADVERTISING
ESPN English telecast draws more ads than Hindi on Star Sports
HINDI may be the language of the masses, but cricket in English has attracted more advertisers at the ongoing Asia Cup. While sports broadcaster ESPN Software India experimented by simultaneously broadcasting the last five key matches in Hindi ... More

Asia Cup garners less ad revenue than Indo-Pak series
"Advertisers bet on the Holland tri-series between India, Pakistan and Australia scheduled in August." More

PROMOTIONS & OFFERS
IA goes for lower fares on 8 sectors
IN keeping with the competition and in its attempt to woo passengers, Indian Airlines (IA) has introduced a limited-time lower fare offer on eight sectors such as Delhi-Hyderabad, Delhi-Chennai, Delhi-Bangalore and Chennai-Kolkata, among ... More

Showdiff deal with Muralitharan
SHOWDIFF Worldwide, the talent management agency promoted by Ravi Shastri and Rediffusion DYR, has signed an agreement with Sri Lankan cricketer Muthiah Muralitharan. The deal marks the first instance of a Sri Lankan cricketer exploring ... More

Beer makers to sponsor Kozhikode soccer team
INERTIA Industries Ltd, makers of Zingaro beer, has signed an agreement to sponsor Exclusive Football Club, the reigning champions of the Kozhikode football league. Announcing the sponsorship at a press meet, Mr Girish Shah, General Manager ... More

TRENDS
Bargain deals
A makeshift clothes stall on the pavement of a busy road in Kochi, where pant and shirt pieces are sold at very low prices. Kerala is fast becoming an attractive market for small-time traders of garments from outside the State. The clothes are ... More

NEW PRODUCTS & SERVICES
Zee hopes to tap rural viewers for Telugu channel
ZEE Network, which is launching its Telugu channel under the Alpha regional channels basket, is unfazed by the market shares of the established channels in Andhra Pradesh. What the entertainment major feels is that the existing players could ... More

Brand Quest

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Pick a Winner Stock Market Contest

Few takers for margin trading

FTA: Economic interaction will grow substantially — Mr Satish Sehgal, Director, Board of Trade, Thailand

MCX flags off cotton futures

`Decision on GTB taken in public interest'

Inflation remains unchanged at 6.52 pc

Asia Cup garners less ad revenue than Indo-Pak series

Timely Nabard credit line for farmers

Looking back
Jul. 18-Jul. 24
FCB study gauges consumers `tech mood' for advertisers

DVD player sales may top 5 m in next couple of years

Airlines wooing US-bound students

Women, kids only; malls take the specialist tack